International Business Expansion Strategies
Added on 2020-09-03
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INTERNATIONALBUSINESS
Table of ContentsINTRODUCTION...........................................................................................................................1P1 Explain the international business environment in Pizza Hut...........................................1P2 Describe the mechanisms that regulate international trade...............................................2P3 How the environment and culture of another country affects international business.......3P4 Describe how the monetary environment affects businesses that operate internationally4P5 Identify why businesses operate internationally...............................................................5P6 Explain the business strategies used by a business operating internationally...................5CONCLUSION................................................................................................................................7REFERENECS................................................................................................................................8.........................................................................................................................................................8
INTRODUCTIONInternational Business conducts business transactions all over the world. Thesetransactions include the transfer of goods, services, technology, managerial knowledge, andcapital to other countries (Astrachan, 2010). International business involves exports and imports.International Business is also known, called or referred as a Global Business or an InternationalMarketing. An international business has many options for doing business, it includes exportinggoods and services, Giving license to produce goods in the host country, Starting a joint venturewith a company, Opening a branch for producing & distributing goods in the host country,Providing managerial services to companies in the host country etc. This project is based onPizza hut which deals in fast food restaurant chain. This assignment will explain aboutinternational business environment, different types of mechanisms that regulates that trade whichis operating their business at global level. It will also define that how environment and culture ofanother country affects enterprise operating internationally. TASK 1P1 Explain the international business environment in Pizza HutThe main nature of the business Pizza hut is food and drink. Pizza hut is known forselling wide range of pizza ranging from sizes of 9inches to 16inches. The business is known fordelicious pizza, therefore pizza hut specialise in Pizza, and the company sells pizza more oftenthan any other products. Other than pizza they also sell sides, desserts and drinks. The productsPizza hut uses are Italian – American cuisine, pizza, pasta and wings. Pizza hut provide good service to their customers by excellent employees and the Foodcompliments the service of pizza hut which makes them the best Pizza restaurant in the world.Pizza Hut headquarters are based in Plano, Texas, USA. Pizza Hut operates in more than 94countries internationally (Birkinshaw, Brannen and Tung, 2011). Running a business is a difficult task for the management team, as well as, the owners.The managers and owners must face the challenges and the risks involved in managing business,especially if it spans internationally. Pizza is one of the most popular food sin the world. Almostevery people in this world, at some point in their lives, have tasted Pizza. Pizza marginalised thesocial status of the people, from class A to E individual seat Pizza. Therefore, the demand for thefood is high and businesses catering to this market have emerged over the past years. One of the1
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