Study on International Business Environment

Added on - 03 Dec 2019

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INTERNATIONAL BUSINESS ENVIRONMENT
Table of ContentsIntroduction..........................................................................................................................................4Background and Business Environment..........................................................................................4Explain the characteristics of emerging markets.............................................................................5Describe of key opportunities of China with using examples.........................................................6Discussion of key challenges...........................................................................................................7Personal Learning Statement...........................................................................................................8Conclusion............................................................................................................................................9References..........................................................................................................................................10
INTRODUCTIONInternational business can be explained as carrying national business actions out of nation inthe world. These activities generally considers exchanges of goods, capital, services as well asinternational production of organization. It is also keep importance to earn more profit, increase thesales of products along with provide better services for consumers in the world (Cuervo‐Cazurra,2011). The present report is about challenges, opportunities and environment of emerging markets.For this, China has been chosen as the country which can serve to be an emerging market forSamsung. The present report introduces the business environment and background of electronicsindustry and corporation. It also analyse challenges as well as opportunities for Samsung investorsto do business in the China. Further, it also explain the characteristics of emerging market ofcountry. It also covers reflective statement of international business environment.Background and Business EnvironmentSamsung electronics is organization of South Korea. Firm is serving its products in manycountries like India, United Kingdom, USA, Mexico, France, Australia and Canada.Headquarter oforganization is established in Seoul. This corporation is opened by Lee Byung -Chul in 1938 astrading firm. In the next thirty yeas, enterprise had entered in many diversified area like foodprocessing, textiles, insurance, securities as well as retail. Samsung took entry in the electronicsfield in 1960 (Samsubng, 2015). Organization is also increased global operations in this field afterentry of this field. Generally mobile phone and semiconductors are most important source of firm toearn its income in the world. Now, Samsung is leading company in electronics industry of world.Corporation is also earning huge revenues by selling its products in the world. Current chairman offirm Lee Kun Hee. Corporation is also manufacturing theconsumer electronics, their components,semiconductors, medicalequipments as well astelecommunications equipment in the world.Organization also provides its services in many areas like financial services, advertising,information and communications technology, hospitality as well as medical and health care servicesin the maximum countries. Samsung also utilizes extensive marketing strategies to sell its productsin all nations. Corporation also launches its products and services as per economic condition ofcounty. Organization also conduct various type of CSR (corporate social responsibilities) activitiesto welfare of people in many countries which creates optimistic effect on the people. Government ofmany countries also support the firm to establish its business in their nation.China is also effective emerging market to establish its electronics business. Government ofthis nation also support organization to increase its economy. There are many other electroniccompetitors who is already entered in Chinese market like Apple, Sony and Nokia to do itsbusiness. Samsung can also get good income on the basis of population density. Requirement of
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