Sample/example of International Business Assignment

Running head: INTERNATIONAL BUSINESS
International Business
Name of the Student
Name of the University
Author Note

1INTERNATIONAL BUSINESS
Company to be studied
The company that has to be studied here is the Target Corporation. It is one of the largest
companies in the retail industry of the United States.1 The headquarters of this organization is
located at Minneapolis. There are various sub brands that operates under target. One of the major
sub brands of the company is Up&Up. It provides customers with 800 products in around 40
categories. There are 39 distribution centers that operate under the brand name of Target.
Target country
The target country for the chosen company Target Corporation will be into Asian country
Thailand. It has chosen to enter into Thailand since it has done pretty well in the market of
China.2 They have also done good business in India also. Many other global conglomerates have
entered Thailand and they will look to gain the market of the country to catch the Asian market.
The profits will go higher if they provide Thai customers with unique products according to their
needs.
Nature of venture
The Target Corporation would look to enter the market of Thailand by the means of joint
venture. Undoubtedly, the overall costs of manufacturing will reduce because they can utilize the
1 Target.com. 2020. "Target : Expect More. Pay Less.". Target.Com. https://www.target.com/.
2 Burlton, Roger T. "Delivering business strategy through process management." In Handbook on Business Process
Management 2, pp. 45-78. Springer, Berlin, Heidelberg, 2015.

2INTERNATIONAL BUSINESS
cheap labor costs in Asia.3 This is similar to the fact of Foxconn manufacturing factories of
Apple in China. Target Corporation might look to improvise their plans to gain best market
advantages.4 The local labor force will help them with all the needed things and this will
contribute to the economic growth of Thailand also.
List of information sources
Anwar, Jamil, and S. A. F. Hasnu. "Business strategy and firm performance: a multi-industry
analysis." Journal of Strategy and Management (2016).
Burlton, Roger T. "Delivering business strategy through process management." In Handbook on
Business Process Management 2, pp. 45-78. Springer, Berlin, Heidelberg, 2015.
Cosenz, Federico, and Guido Noto. "A dynamic business modelling approach to design and
experiment new business venture strategies." Long Range Planning 51, no. 1 (2018): 127-140.
Evans, Steve, Doroteya Vladimirova, Maria Holgado, Kirsten Van Fossen, Miying Yang,
Elisabete A. Silva, and Claire Y. Barlow. "Business model innovation for sustainability:
Towards a unified perspective for creation of sustainable business models." Business Strategy
and the Environment 26, no. 5 (2017): 597-608.
Johnson, Gerry. Exploring strategy: text and cases. Pearson Education, 2016.
3 Cosenz, Federico, and Guido Noto. "A dynamic business modelling approach to design and experiment new
business venture strategies." Long Range Planning 51, no. 1 (2018): 127-140.
4 Kiselkina, O. V., O. V. Yurieva, R. Kh Yagudin, and E. R. Valeev. "Forming an effective team in venture
business." Mediterranean Journal of Social Sciences 6, no. 1 S3 (2015): 81-81.