International Business Expansion for Purfrock Coffee: Selecting Germany as a Target Market

International Business

Executive Summary
The report brings in the ideology of the internationalisation process that will fetch the
organisation with the essence of internationalisation. The expansion prospect will have to deal
with certain barriers were initially the organisation will be in terms of dealing with them.
Barriers in international expansion are all explained with the methods of international expansion.

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................5
MAIN BODY...................................................................................................................................5
Brief overview and rationale ......................................................................................................5
Reason for selecting the specific country and rationale .............................................................7
Barriers in international expansion ............................................................................................8
Critical analysis of international approaches ...........................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13