International Business: Socio-Economic, Technological, Political, and Ecological Factors Affecting McDonald's

International Business

Table of Contents
INTRODUCTION...........................................................................................................................3
TASKS 2..........................................................................................................................................3
Socio-Economic cultures affecting McDonald's in international business..................................3
Technological developments affecting restaurant under international business..........................4
Political environment affecting company's business decision ....................................................4
Ecological factors affecting international business decision for McDonald...............................5
REFERENCES................................................................................................................................7

INTRODUCTION
International Business is defined as when a company extend its reach towards new
market with exchange or trade of various goods, services, technology and capital between two or
more countries. International businesses play an important role in expanding the reach of
companies on world level with gaining more accessibility of new resources and gaining more
profits. The report delivers about “McDonald's” one of the top fast food brand based in United
Kingdom. Analysis shows about company's operations in international markets with delivering
knowledge about various socio-economic cultures affecting firm. Furthermore, report showcase
about different technological developments may affecting McDonald's restaurant in global
markets. Apart from that analysis also focus on how political environment affects industry's
working and business decision while operating into external markets. Lastly, the report delivers
about ecological considerations taken by firm which may affect decisions taken by business
while working in international market.
TASKS
Socio-Economic cultures affecting McDonald's in international business
The socio-economic is basically defined as the factors affecting company's working in
global market includes various cultural norms, age distribution and different demographic trends,
which forces greatly impact in success under global market (Aithal, 2017). As there may various
factors affecting out of which family structure may one of the reason. With change in family
structure and decision-making firm tends to shift their strategy and additionally put their focus in
advertising and attracting youth-oriented culture causing them to gain more of teenage and
young audience. With successfully targeting and emphasizing on children and teenagers cause a
large shift in increase in sales for enterprise and capturing more of customer base in the market
itself. As well as company also focus on providing low-pricing foods to customers which results
in organization to grow and able to bring huge demand with minimum shopping efforts for
consumers. When the brand initiate to expand into Japan's economy firm may tend to gain a
surge of popularity with their approach, where family ties were considerably be termed as strong
approach used by firm.
McDonald's campaign depicted various aspects of father-hood which cause a generating
feeling amongst people and great advertising cause in gaining more market share and
profitability (Rialp and et.al., 2019).