THE INTERNATIONAL BUSINESS

Running Head: INTERNATIONAL BUSINESS
INTERNATIONAL BUSINESS
Name of the Student
Name of the University
Author Note

1INTERNATIONAL BUSINESS
Table of Contents
Introduction................................................................................................................................2
Background of Company.......................................................................................................2
Discussion..................................................................................................................................2
SWOT Analysis.....................................................................................................................2
PEST Analysis.......................................................................................................................4
Conclusion..................................................................................................................................6
Reference....................................................................................................................................7

2INTERNATIONAL BUSINESS
Introduction
Different countries all over world are experiencing significant change in the way
products and services are delivered all over the world. The national economies accomplishing
self-sustainability objective are currently developing their routes towards the international
business. The international business is concerned with the business activities that is done
across national borders (Abushova, Burova & Suloeva, 2016). Hence, this report aims to
analyze internal and external business environment of the Saudi Telecommunication
company and analysis will be done on political, economic, cultural and legal challenges of
company.
Background of Company
STC is the leading provider of the telecommunication services in the Saudi Arabia. It
is largest operators in the Middle East. It provides fixed telephone and mobile services, in
addition with the internet as well as other services of data to business and residential
customers. STC operates submarine communications cable system that connects Sudan and
Saudi Arabia in the Africa by the Arab Submarine Cables Company (stc.com. 2020).
Discussion
SWOT Analysis
Strength
 STC is integrated service provider of the telecommunication in KSA and it is market
leader in fixed line and mobile segments.
 It is having established market across the Middle East.
 It has wide portfolio service.
 It is strong and expanding the international presence by increasing contribution of
revenue from the international operations.