International Business and Globalisation- EDF

Business and
Globalisation

Table of Contents
INTRODUCTION...........................................................................................................................3
Background of company..................................................................................................................3
Globalisation....................................................................................................................................3
Critical Analysis of Pestle................................................................................................................4
International Business Theories.......................................................................................................4
Recommendation.............................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Globalisation in business is said to be a process that is concerned with operating business
activities at global level. This report covers different aspects of globalisation such as its
significance, impact of global trade and globalisation, international business strategies and many
more (Cherunilam, 2020). Edf is taken into account which is a UK-based electricity generating
company and will demonstrate these various aspects.
Background of company
Electricity de France (EDF) is considered as a multinational electric utility company of
France and is also operating in United Kingdom which is founded in year 1946 by Marcel Paul.
It is providing electricity as well as gas and is also engaged in generating energy from coal
power stations, etc. The company is also involved in developing sustainable solar and wind
power solutions to customers.
Globalisation
This process has provided access to organizations to be specialized and enhance research
and development, capital and innovation in outcomes. The importance of globalization is that it
helps in generating more employment opportunities for people and leads to reducing
unemployment rates. If EDF wants to expand business globally then globalization process will
help it in creating more job opportunities (Geodecki, 2020). It has also become a greater choice
for market share to buy products and services under globalization concept as this process helps
company like EDF to focus on bringing multiple options for specific energy supply and services
from different locaions.
Impact of global trade and globalization
Globalisation and global trade has both positive and negative impact on the businesses and
UK economy as it has extended business at other places also where they get skilled as well as
effective manpower for performing business activities, adopting varied cultures for better results
of business like EDF and brings positive impact on country as well as organization. Global trade
leads to creation of dual economies that develops exporting sector while keeping other nation’s
economy backward. In such way it has bring negative impact on country and company like EDF
to enhance business in competitive markets. Respective company is engaged in energy supply