International Business and Globalization- Bristol Energy

Business and
globalization- Bristol
Energy
Contents

INTRODUCTION.............................................................................................................................3
Background of the company..........................................................................................................3
Importance and impact of the global trade.....................................................................................3
International drivers.......................................................................................................................4
Expansion opportunities in the Europe..........................................................................................4
Overview of Switzerland...............................................................................................................5
Overview of France........................................................................................................................5
PESTEL Analysis..........................................................................................................................6
Competitive forces ( porters five forces).......................................................................................8
Porter's generic strategies and Ansoff Matrix................................................................................9
Ansoff matrix.................................................................................................................................9
Entry mode and market selection.................................................................................................10
CONCLUSION................................................................................................................................10
REFERENCES................................................................................................................................11

INTRODUCTION
Globalization is broader than the international business that describe a shift towards more
integrated global economy including, ideas, beliefs, cultural and many more. In the process of
globalization, a company expands its business in the market of other country. It becomes very
important for organization to expand at global level in order to survive in the market. It make them
more efficient and effective to fulfill customer's requirement at global level (Barada, 2021).
The company chosen in this report is Bristol Energy which is a municipally owned energy supply
firm and founded in 2015. This report will include the significance and effect of global trade,
company contrast between two countries through PESTEL analysis and Porter's five forces,
international market entry strategies , ANSOFF matrix and Porter's generic strategies.
Background of the company
Bristol Energy is a UK based limited company that was incorporated in 2015 by the Bristol
City Council. It is municipally owned energy supply organization. This company basically
supplied electricity and gas to the business and domestic customers across the UK. The firm cited
sustained increase in the wholesale price and securities required in order continue to forward
purchase energy as a reason why it has become untenable to continue to trade. Its vision is a city
where green, clean and an affordable energy is supplied to community by community.
Importance and impact of the global trade
 Acceleration of the globalization since last two decades has been impacted by the
emerging nations notably china, emergence of all these countries has influenced customer
price from the cheaper imports, consumption and increased the surplus beyond demand
(DEAN, & McLEAN, 2021).
 Global trade has broken various barriers it must be measures in its entirety and not only the
financial the effect. Due to the changing demand and continued growth of the globalization
all the stakeholders share common interest to understand key drivers of the international
trade.
 Key driver of the globalization that impact several social grown and other human capital of
country is the artificial intelligence, rapid development in the robotics and technological
revolution. Due to the advanced technology, there is increment in the inequality and

unemployment in some market whereas other market expands and grow enhancing
disposable and the income per capital.
 Global trade gives countries and customers the opportunity to be exposed the goods and
services not available in their own nations or more expensive domestically. Importance of
the globalization was recognized by the political economist such as David Richard and
Adam Smith
International drivers
In internal trade, key drivers are very complex and Bristol energy needs to analyses these
key drivers through some strategies. Pressure of the globalization is omnipresent impacting
national competitive advantages. Key area of for the concern is mentioned below:
 Market drivers- As due to the BREXIT, a new global customer has created in UK and EU
are not part of union. It will boost the invention through the trade agreement with other
nations.
 Cost drivers- If Bristol energy open its energy station in other countries, and then it will
increase volume of the sale in international market. By this, respective company will
become as a multinational concern at global level with a positive economy scale.
 Competitive drivers- To compete with the increasing competition in market, Bristol
energy need to formulate some effective strategies (Majeed, A., and. et. al., 2021).
 Government drivers- Host nations should be very compatible with Bristol energy and
United Kingdom as their legal regulation may become obstacles to their trade.
Expansion opportunities in the Europe
There are around 28 countries in EU and it is largest economy in the world. Growth of this
economy has dragged the European commission maintain open culture of EU is a benefit in the
international business advantages include:
 Biggest sing market globally
 Transparency in the rules and regulations
 A large customer base of around 440 million consumer
 Welcome the trade from developing nations