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Report on Analysis of International Business

   

Added on  2020-04-07

4 Pages724 Words42 Views
Running head: INTERNATIONAL BUSINESSInternational businessName of the UniversityName of the studentAuthors note

1NTERNATIONAL BUSINESSEnvironmental analysis of Indonesia:The analysis of environment of Indonesia at micro and macro is to provide investorswith a brief overview of core fundamentals. This would assist in differentiating country forproviding certain practicalities for the investment and business ventures such as exporting ofNZ natural juice that is a small company situated in Hawke’s Bay Napier.Indonesia is predicted to be the sixth largest economy in the world. Economy ofIndonesia is on rise and is regarded as major destination for foreign direct investment.Distinct characteristics of country are coupled with self reliance, political stability and robusteconomic growth. In all the sectors, investment opportunities are ripe and a window ofopportunity is represented for investors to participate in the market exhibiting strongfundamentals of the worlds growing region. Natural resources of country are diverse andamong markets they are strategically positioned from which there is a high demand. Highlysought attributes is yielded by its unique topography. One of the alluring attributes forinvestors is the growing size of domestic consumer market of Indonesia. Consumer spendingis fuelled by sustainable economic growth and relatively stable inflation and its young andworking population (Forsgren & Johanson, 2014).The export of juices and non alcoholic beverages to Indonesia has increased on asignificant scale since year 2013. Value of export stood at $ US 8.1 million in year 2013 ascompared to $ US 15 million in year 2016 (Setiawa & Barrett, 2016). It is indicative of thefact that market that market of Indonesia is the best prospect industry for exporting juice.Indonesia is in enviable position of being able to reap the benefits of energy resources and itshighly fertile soil and climate suits the cultivation of agricultural commodities that are of highvalue. There is a scope for increased output due vast availability of land. Among emergingmarket, natural resources of Indonesia make it a unique country for providing food and long-term energy for its burgeoning population (Utami et al., 2017).

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