International Business: Strategies and Alliances for Expansion

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Added on 2022/11/29

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This report explores the concept of international business and the strategies and alliances used for expansion. It discusses the motivations behind the formation of strategic alliances and the benefits and challenges involved. The report focuses on the case of Easy Jet, a British low-cost airline, and its plans to enter the international market through alliances. It also examines different types of strategic alliances and their impact on organizations.

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International Business: Strategies and Alliances for Expansion

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