International Business Issues and Practice

This report discusses the challenges and strategies in international business, focusing on Vodafone as a case study. It explores environmental fragilities and technology instabilities that influence national and organizational strategies. The report provides insights and solutions for managing these issues in the global market.

International Business Issues
and practice

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
Main Body.......................................................................................................................................1
Number of challenges that are influencing both national and organisational strategies..................5
Environmental fragilities........................................................................................................5
Technology instabilities..........................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
International business provides an effective functioning of different commercial activities
which are taken into place for managing and transferring the promotions of different transferable
goods, resources, services, people, ideas, technologies and many more across national
boundaries. This is defined as the context of managing the international business in effective
manner for achieving the organisational goals (Ahen, 2019). The way of managing the
effectiveness of working is to provide effectiveness of the company. It is important for the
company to manage the work in effective manner. It is important for managing the work in
effective manner. The international business consists of various formats like moving of goods
from one country to another. This is based on various contractual agreements which allow
foreign companies in utilising processes, products and services from different countries. There is
development of research and development in order to analyse the improvement in manufacturing
and distribution that help in improving the foreign market strategies. When a company do
international business, there is involvement of cross border transactions that are useful for
managing the goods and services in more than two Nations. There is transaction of different
economic resources which include skills, capital and people in order to manage tea international
production of products and services such as finance, banking, insurance, construction.
The following report is based on Vodafone that is a network providing service. This is a British
multinational telecommunication company which has headquarters in London. The main
objective of this company is to operate network services in different countries. There are
approximately more than 25 countries in which Vodafone operates and provides IT services and
telecommunication services. Vodafone Company was started in the year 1982.
MAIN BODY
International business is defined as the cross border transactions that a curve then business,
individuals or government entities. While managing the international business transaction, there
is transaction between the values like physical goods, services, insurance, technology that have
to be managed properly for grabbing knowledge (Andersson, 2020). There are various
international businesses like export and import, franchising, outsourcing, partnership which can
be used by various companies while entering into foreign markets. There is globalisation and
businesses are facing various problems while managing the expansion in different countries. The
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concept of international business consists of managing the commercial transaction among the
companies that is involved in managing the activities in two or more countries. There are various
international companies which are working effectively for managing the professional and
diplomatic working of knowledge in order to analyse the cultural practices and economic trends
within the country (Armstrong, 2020). Vodafone Company is operating services regarding the
telecommunication and the main motive of this company is to increase the level of customer
satisfaction. These companies are providing services worldwide in order to maximize the profit
and market share. It is operating within worldwide effectively and meeting the demands and
needs of customers effectively. It is very important for the companies to manage the
effectiveness of Vodafone Company in managing the market share and competitive advantage
within market. There are different strategies which can be adopted by Vodafone for managing
the various issues related to international marketing. Some of these are mentioned below –
Economic vulnerabilities - these are defined as introduction to the external factors that are used
for running the economy in effective manner (Van Zanten, 2018). There are different
vulnerabilities such as social, economic and physical that is used for running of Vodafone within
market in effective manner. There is improper management of employment within this company
that provides ineffectiveness of the work management. This company provides
telecommunication services at high price so there are less potential customers that uses services
provided by this company. This company must provide focus upon managing the increased
demand of such products and services within the customers in order to increase the market share
and revenue earned by the company. It is also important to manage the working of company in
order to analyse the needs and demands of the customers so that objectives of organisation can
be achieved in proper manner.
The needs and demands of customers is the most important thing that is used by the
companies in order to increase the productivity and overall performance of organisation. The
management of organisation have to manage the planning of different options that can be used
by this company while providing services within market. Main objective of this company is to
increase the profits and revenue earned by the company (Arunachalam, 2018). This can be done
by managing the work in proper man of and increasing the number of potential customers within
market. This is very important for the companies to manage the work properly in order to
enhance the market share and working of the company in active manner. There are various
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companies which are working for increasing the market share in order to manage the functioning
of company in effective manner. The wealth gap among the customers is increasing day by day
and this is another macro environmental factor that the company should take under
consideration. If this continues to grow, the company will have to think over its innovation
strategy and bring in products that are unique and more innovative. The main reason behind
success of Vodafone is that they are focusing upon managing the accomplishment of needs and
demands of customers in effective manner. This company also pays attention while managing the
supplier management properly. There are various suppliers which are providing products at less
price and these help in increasing the market share of company in large. When the companies not
paying defective attention in order to meet the demands of customers within market. It is seen
that they have to manage the overall profit and revenue of the company (Bueger, 2018). The
demand of telecommunication services has increased within market and it is very important for
these companies to manage the performance of companies in effective manner so that it is easy
to grab attention of customers in effective manner. This helps in increasing overall performance
of Vodafone and developing a competitive advantage within market.
In addition to this the pricing of the network services will keep on increasing by which
the customer will have more concern about the networking and the speedy services that get
provided with the affordable and more suitable prices (Teagarden, 2018). Furthermore, it is also
be more important that people must get the network that provide more easiness to them while
making the interaction on digital platform as where the network is speed is more vital and for
this the companies must have uses the different network towers and the optical fibre lane by
which the interconnectivity will become more easy. In context to Vodafone, they have provide
the different packages to the customer as per their convenience they might choose their services
by their own. In this the Vodafone make more advancement and improvisation in their network
and packages in respective manner. As more the packages variety as per the network speed
provides easy access to the customers by which their demand and dependency on the company
will keep on enhancing.
Moreover, Vodafone has worked with the major focus on the production plans as that is
the basic need of the network provider companies and in this they have get the support to make
and design the package that is more suitable to the larger number of customers and with that the
profit ratio of the business will also get advanced (Cairns, 2019). The satisfaction and the better
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connection with the customer is being more necessary part in the success of the business. As in
today’s scenario there is much other business that provides the network services too and with this
the pricing strategy must have changes as per the need of the customers or in order to target the
larger number of customers. Thus in this the cost cutting will get used by the companies but it
also makes the huge impact not only to the profit but with the production process as well. In this
all the decision making process of the company will also get changes by which their approach
towards getting the solution of the customer issues will also get changed a lot. Vodafone has
been generated a lot of employment opportunities in the market and with that serve the best cost
to the employee by providing the adequate amount of wages and salary (Chan, 2018). In this they
have make the better support to develop the economic and the goodwill not only the company
but of the government as well by which the performance will also get developed more
appropriately.
The Vodafone must have worked to improvise the effectiveness and the efficiency of the
business by which have maximum benefits and facilities will get developed at the global level. It
is even more useful for the company as by this they have provide the best and quality network
services to the customers and the users in more suitable manner. It is also be more needed that
the Vodafone must have considerate the macro environmental factors and under this different
factors that has affected and resist the growth of the business will get analysed (Strielkowski,
2018). Thus on the basis of that different strategy will get developed and in that the innovation
strategy will get used and preferred by which the better network services will get developed that
make the better contribution in the performance and profitability of the business. It helps the
Vodafone to enhance their market reach and covers the largest market at international level. In
current situation, the digital barrier condition has been raise and under this the edge based
surveillance and the technical security is being more needed thus Vodafone has make some
partnership with the innovative centres by which their working intelligence will get expanded,
The Vodafone must have performed the market research by which they make the easy
analysis of the different factors that get used by the other network service provider and with that
make their performance even better as per the present and past norms. The interest rate, tax,
inflation, unemployment and many other component as well that has direct impact on the
productivity of the business (Comyns, 2018). In this Vodafone’s customers are more sensitive
towards the pricing and in this their demand will also get changes as per that and thus Vodafone
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has uses the appropriate pricing under which all the income group level will get easily afford that
services in easiest manner. The network service provider companies has been always work with
the concern about the network speed as the customer also get more resemblance of it by which
Vodafone has make the different packages that includes the message, call and internet access
pack.
Number of challenges that are influencing both national and organisational
strategies
Environmental fragilities
The fragile environment is an analysis that will evaluate the environmental
susceptibilities to the degradation (Elo, 2019). As the environment is the more precious part of
the business as their work will get always be surrounded in the climate and thus to get safe it and
help to maintain its natural is more important. In this the human behaviour will make the huge
changes in the surround that has both positive and negative impact and includes the development
of the building, parks, school, multiplexes, roads and that will be created by them in order to
make more easiness while performing any task (Vodafone Idea network issue, 2019). In this
Vodafone has also follows the different rules and regulation that comes under the legislation and
ensure that their network distributor channel didn’t get harm to the surround. As the transmission
of the signals are not good for the health and be the major reason behind the serious infections
and the health issues as well. In this Vodafone has faced some different challenges that are as
defined below as:
Green network: Vodafone has been reducing the network emission and that is by
making more innovation and creativeness in the base station in effective and successful manner.
It has been done by implementing the wind and solar power based stations and with support of
that share the networks equipments and many other operation as well with more convenient so as
to the energy demand will get reduced (Goncalves, 2018).
Sustainability: It is the biggest responsibility to get live in the planet and in this
Vodafone makes the partnership to share the responsibility approach while working at the global
business. They have work with the innovative solutions by which they get help to meet the
tightening the sustainability by maintain the target and with that continuing respect to the natural
environment (Ghauri, 2020). They have made the partnership with the customers to get
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overcome from the challenges by commit to the wide reaching surround and with this the
economic and social factor will get improved. The Vodafone has made the collaborative strategy
to be responsive, honest and ethical in their working functions and robust the system and polices
and get ensure that the employee have made better response to the customers and adopts the
ethical preparation. Vodafone have worked as be the eco friendly by doing more their concern
towards the customer and with that reduce the environmental impact as from their operation and
function and in the year 2006 have reduce the market emission with 9%. Vodafone will minimise
the carbon footprint and by constantly striving the operation with more energy efficient and
capitalise the renewable opportunities of energy. They have the mission that as per 2020 reduces
the carbon emission by 50% and for this making the strategy in joint with the key suppliers and
uses the machinery that will reduces the carbon production by 100 million. The digital platform
of the will provides the solution in which the employee will provide the services directly to home
as per the remote locations by which there is no need to the customer to get travel so
expansively.
Efficient data centres: As per the recent trends the demand of the network users will
keep on increasing and in this Vodafone will manage the growing demand have combating with
the new introduction of the efficient and effective hardware and with this manages the increases
energy uses of the marketplace in easiest manner. In addition to this decommissioning the past
and old system and making the optimised service by virtualisation use of the different network
servers. In this the customer will get more benefit and with this have gain the better benefits in
term of more network storage and better capability (Shet, 2020).
Recycling of mobile phones: It is also be the major issues and under this the climate and the
environment will get affect a lot as most of the mobile phone didn’t get recycled with more
easiness and all the mobile phones whether it is android or smart phones has build with more
strongest elements by which their recycling value is more less (Gray, 2019). In this Vodafone
have worked to get encourage their customer all across the globe about to give back their old
phones or those that will not get used furthermore by the users to the company. As they onwards
recycle and re-use them as there are more country that are not having the advanced facilities and
with this their resources are also be very limited. Vodafone have commissioned the research in
the Kenya and India and from their discovery the best mode and way to increase the recycling
and reusing capacity of the mobile phones. It is more helpful for the society and the surround that
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they get take the precaution in order to reduce the adverse impact that will act as the slow poison
to the climate and with that Vodafone have control that and have manages the relevant supply as
well (Lin, 2019).
Green devises and services: The Vodafone has worked to minimise the impact of the
disposing and using of the mobile devices and the other relative accessories and it is the major
key element towards the sustainability strategy of Vodafone. In this they have worked with the
potential team to know more about these services and team up with the suppliers in context to
exploring the improvement and development of the environmental performance of their offered
products and services in the market place or to the customers.
Vodafone creates the sustainable societies as from the carbon solutions and indulge the
best practices by which maintain the focus on the longevity increment that is more related to the
economic development, access of knowledge and information and the education as well
(Hamilton, 2018). Vodafone has provided the intelligent communication at the best business
speed and have understand the requirement of the flexibility, high-tech technologies and in
support of this offer the agility that helps to remain in the competitive environment with more
suitable manner. In addition to this, Vodafone have invested €23billion to make their network
even more better and that is over the past 2 consecutive years and become the vast digital
platform business and it instantly helps to meet the expectation of the customer as it is the only
factor that matter the most for to measure the continuous enlargement and expansion.
Technology instabilities
Technology advancement is more frequent in today’s surround and the things will get
changes so faster that that is completely based on the effectual consumption of the scientific
knowledge that get used for the practical implementation of the different purposes. Vodafone’s
has worked with the goal to create and make the society that is Gigabit and that is characterised
by the hyper connections. In this the high speed and the low latency, secured data while
exchanged, ultra dense coverage as it helps to make the economic and social benefits as from the
internet of things (IoT) and also the new development and digital advancement.
Vodafone have make the partnership with the superior cable by making the balanced
investments in the mobile network, cable, fibre as it allows to make and deliver the superior
performance (Hannibal, 2018). The gigabit network of Vodafone incorporates with the 4G in the
international market and in this will get spread in the 21 markets and in support of in provides
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the faster network speed. Their 5G network is already be business-related obtainable in the
European countries. Vodafone also offered the narrowband network technology as it is mostly
use to connect with the sensor by which the connected services will get enhanced. The
innovation in the science and technology will continue providing the shape to the businesses so
as to operate the function with more compatibility. Vodafone believes that the optimism is more
helpful and with this they have become the world’s largest telecommunication service provider
and have a presence in the 26 countries and work with more than 500 million customers or users.
In order to strengthen the business operation have done the partnership with the local and the
global network operators by which the working potential has been increased with more better
ways (Hirschi, 2018). Vodafone ensure that the technology will always be the forefront for them
and with that provide the services that are more relative, faster, current, responsive etc. In this
they have faces some of the challenges as well that is as defined below as:
Intelligent Transport System: Vodafone works to opened the 5G network and get tested
it in the Europe labs with the C-V2X technology and in this key transport features of safety will
get developed as the part of the future intelligent transport system by which it furthermore get
connect directly with the pedestrian, vehicles and the roadside infrastructure as well. In this the
research and development department of Vodafone work with the incorporation with the
technology and combined it with the high bandwidth, larger network communication and the low
latency as well.
Mission to the Moon by Vodafone Innovation Park Labs: The scientists that are based
in the Berlin have started the start up and with that work with the Vodafone and plan to achieve
the private moon landing. In this create the first telecom network at moon by which the highly
resolved pictures will get presented to the customers.
In addition to this the Vodafone will get improvise the network with the OpenRAN by
which they could reach to more and more people and also covers the rural community as well by
which the goals to connect the digital societies will get support a lot. In this the mobile networks
will the dominated by the China’s Huawei, Finland’s Nokia and the Sweden Ericsson. In this
Huawei will get banned in US for the concern that it will also be used as for spying. In this
Vodafone has been working as with the other US based company as like Mavenir and the
Parallel wireless and UK based company as like the OpenRAN technology and the Lime
Microsystems by which their targeted customer range will get even more wider and with that
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more profit will get gained and it is more basic factor towards the success of the Vodafone
(Jones, 2018). They have worked with the largest network as like 7 Billion minutes of the mobile
calls, the HD videos has been watched over the 2 billion people that is over the fixed broadband
connections. Vodafone has the stream of 16 billion songs in their Smartphone and the in support
of the M-Pesa 30 million financial transaction has been occurred and that all shows the success
of Vodafone at global level.
CONCLUSION
It has been concluded from the above report that he international business plays the vital
role in the success and the development of the business as it opens the new surround that brings
more opportunities to the business with that their market share and the customer base will get
enlarged that has the direct and positive impact on the growth of the business. It is even more
important for the country as it will generate more employment and under this the literacy rate of
the country will get developed that in parallel raises the living standard of the public. In addition
to this the international business will bring more creativeness and innovation within the business
and under this the market performance will also get enhanced. The international business is more
related to the transformation of the goods and services as from the one nation to the other and
that all will get performed on the basis of contract and agreements and with this the access of
international products and services will become even easier. Furthermore, in this the companies
will also has been followed the numerous challenges and barrier while managing and operating
the business at international level and in this they must have find the unique way and better path
by developing the strategy to came over from that challenges in efficient manner. Along with
this, in the internal market as much better policy and strategy will get used by the business that
much smoother they could manage their business operation. It helps to get over from the risk by
converting that into the opportunity and the negative as well the adverse impact will also get
reduced by which the competitive advantage would have been gain by the business that is
addition improvise the profitability, market share, capital and goodwill and that all happens when
the customer will get more satisfied with that offered products and services.
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ONLINE
Vodafone Idea network issue. 2019. [Online] Available through:
<https://telecom.economictimes.indiatimes.com/news/vodafone-idea-network-
integration-faces-challenges-cto-says-ensuring-quality-a-priority/71360579>.
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