International Business Issues and Practice

International
Business Issues
and Practice
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Table of Contents
Table of Contents.............................................................................................2
INTRODUCTION................................................................................................3
MAIN BODY......................................................................................................3
How technological instabilities affecting Arcadia group...............................3
Strategies to solve technological instability problems of and taking
competitive advantages (600)......................................................................5
How societal and political strain affecting Arcadia group.............................6
Strategies to solve societal problems and taking competitive advantages..8
How environmental fragilities affecting Arcadia group.................................9
Strategies to solve environmental problems of and secure market share. . .9
CONCLUSION.................................................................................................10
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INTRODUCTION
International business refers trade of services, technologies and others
at a global scale. There are several benefits of international business and
that is why many companies are expanding their businesses (Hamilton and
Webster, 2018). On the other hand, some factors create barriers in the path
of the success which need to be considered by them for being in the
competition. This present study is based on Arcadia group which is a British
multinational retailing company whose headquarter is in London, UK. It also
owns high street clothing retailer but due to some external environmental
factors it is facing several problems. So, it is important for this company to
analyze all factors in a detailed manner and implement appropriate
strategies. This present study is going to show some external environmental
factors and their impact which is having on the performance of Arcadia and
it’s all other brands. It will also show some technological, social, political and
environmental factors and their effects. Further it will also show some
strategies and models which can help Arcadia Group in solving all problems
and accomplishing its all pre determined goals which are securing market
shares and taking competitive advantages. Some strategies which are
important and effective include: policy implementation, widening of women
size range clothing, implementing updated software and others.
MAIN BODY
How technological instabilities affecting Arcadia group
Arcadia group own the high street clothing retailer which has around
2500 outlets in the UK. There are several stores which it owns like Topshop,
Burton and others. But it is stated that due to climate change and Covid 19,
all these stores will close but it wants to make its position secure in the
market (H&M, Topshop and Body shop Among Retailers to Close Due to
Corona virus Pandemic, 2020). So, it is important for this company to focus
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on some external environmental factors which are affecting and can affect in
the future. One of the main reasons behind it to identify factors is to make
changes in its internal business strategies and modify them accordingly
which can help it out in meeting its goals. It wants to take competitive
advantages and secure market share. There are several factors which can
affect and one of the factors out of them is technological instabilities.
Technological instabilities: High street retail chain Arcadia group stated
and claimed that it is in serious trouble due to significantly liquidity issues.
There are several companies who are competing with this company and
making an effective use of technologies. Advanced technologies are making
them able to make their processes creative an innovative. Investment in
technologies depends upon the financial stability of the company. If an
organization is not financial sound then it cannot invest in technologies and
compete with other companies. Technologies has made easier all works. But
use of technologies to great extent and in all functions are creating problems
like reducing employment opportunities, lack of human efforts, increasing
competition etc. In the context of Arcadia group it can be said that it owns
several stores and brands and one of its brand Topshop was one of the first
retailers who launched an app which allowed this to make marketing
activities effective (Cravino and Levchenko, 2017).
On the other hand, Zara, Boohoo and Asos , online brands also
invested in technologies and stated digital marketing which increased
competition Due to lack of skilled technical workforce, intensity of
competition it became difficult for Arcadia group to have access to
technologies. There are several companies who do not have proper access to
technologies and also due to changing needs of people, it has to change
their resources, tools and techniques which increases overall operative cost
and lower profit margin of this company. It is one of the main examples of
technological instability due to globalization, changing needs of customers
and changes in other factors which are creating several problems for Arcadia
group. It is also stated that as compare to big brands like Zara and others,
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