International Business: Business Drivers, Cultural Factors, Trade Barriers, Ethical and Social Issues

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Added on  2022/12/15

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AI Summary
This document discusses the business drivers, cultural factors, trade barriers, and ethical and social issues in international business, specifically in the context of expanding a business in China. It covers topics such as PESTLE analysis, target city selection, cultural factors, and trade barriers. The document provides insights and recommendations for businesses looking to enter the Chinese market.

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