International Business: Key Issues, Functioning, Entry Methods, Theories and Impact of Multinationals

International business

Executive summary
The research work is based on international business in which the business were engaged in the
economic activities. The determination and evaluation done on the trade policies. The economies
of scale and growth share is increased which is the integral part of the globalization. The study is
done on the company of FIRST MILK which deals in the UHT MILK and wants to expands its
business in China. In the research the discussion is made on the key contemporary issues
involved in the international business. The evaluation of the 21st century in the international
business is done. The organisation also determines the entry modes in the international markets.
The reason are discussed the company wants to internationalise and theories of internationalize.
With this the impact of the multinational on both the host and home nation is discussed.

Table of Contents
Executive summary .........................................................................................................................2
Introduction .....................................................................................................................................4
LO1 Key contemporary issues involved in international business related to organisation.............4
LO2 The international business functioning in the twenty-first century in global context is
identified and evaluated...................................................................................................................6
LO3 Alternative methods of entry into foreign markets .................................................................7
LO4 The company decide to internationalize and alternative theories of internationalization.......8
LO5 Discussing the impact of multinationals on both the home and host nations. ......................10
LO6 Select analyse and evaluates data on country markets.........................................................11
CONCLUSION ............................................................................................................................13
References .....................................................................................................................................15

Introduction
In the economy each organisation is trying to expand business from local market to
international market by spreading the products to international customers in order to get large
amount of selling of goods that are produced. To take the advantage of the product the chances
for the customers is increased. To gain more advantage the business activities of every business
is increased from local environment to the globally. The concept of international business defines
trading of goods and services, technology, capital and knowledge crosswise the national borders
at worldwide scale. It comprises of cross border transactions between two or more regarding the
goods and services (Blau, B.M., 2017). The purpose of this research is to identify the
international business clear objective. To have the right observation about the international
business FIRST MILK Company is taken dealing in UHT Milk. FIRST MILK company is based
in United Kingdom supplying milk, cheese and other dairy products with the members of about
2200. The products of the company is supplied to the united kingdom and international markets
where the business is expanding in China. The company was founded by Jim Paice in November
2012. In the report the discussion is based on the identifying the contemporary issues involved in
international business. In accordance to twenty-first century the global context and business
functions are identified and evaluated. With these alternative methods of entry into foreign
markets is shown and various international business theory is prepared. In the last, for the
company betterment the impact and data is evaluated and analysed by taking the actions for long
term business expansion .
LO1 Key contemporary issues involved in international business related to organisation.
UHT Milk is a food processing technology known as ultra-high temperature processing
that sterilizes liquid food to kill the bacteria by heating above 135 °C (275 °F). It is packed in
sterile container with the shelf life of six to nine months stored at room temperature without need
of refrigerator due to growing preference of consumers in UHT Milk. The contemporary issues
faced by the First Milk are as follows (Chen, H.S., 2017)-
Trade protectionism
Tariffs- On imported goods and services tariffs are imposed. In accordance to tariff the tax rate
is imposed which varies on the goods uses and types. The international competition is
control by the economy which has floating export rate imposing export tariff.