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International Business Management | Yemeni Honey

Added on - 20 Jul 2022

This project will analyze the local product and how we can use effective integrated marketing to make a business project in the Emirates (Sharjah City). The Yemeni Honey is known for its high quality and has a reasonable price, which helps very much to export it to other countries and sell it with good profit. It also discusses challenges that might be faced in doing business in UAE.

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Yemeni Sesame Oil
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Yemeni Honey Business Project in UAE (Sharjah city)
(International Business Management)
Mohammed Lutfi Kalfoot
Lebanese International University
January16th2021
Table of Contents
Abstract ..................................................................................... 3
Introduction .................................................................................4
Target Market ...............................................................................4
Project plan .................................................................................5
Marketing plan ............................................................................ .5
Marketing Strategy ...............................................................5
Market needs& Trends .........................................................5-6
Yemeni Sesame Oil
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Marketing techniques .............................................................6
Packaging ...................................................................................7
Business Agreements between Yemen and UAE ..................................... 8
SWAT of Honey's business project in UAE (Sharjah) ........................... 8
Challenges that might be faced for doing business in UAE ........................9-11
The benefits of Honey .............................................................12-15
Conclusion ..................................................................................16
References ..................................................................................17
Abstract
International trade needs to study and analyze all aspects of business and laws in the host
country.To make a successful investment, you have to choose the right product, the right
target country, the right time, the right marketing method and prepare to face the challenges
and threats that you may face. Yemeni honey is a desirable product in the UAE (Al Sharjah).
This project will analyze the local product and how we can use effective integrated marketing
to make a business project in the Emirates (Sharjah City).
Yemeni Sesame Oil
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Honey project in UAE in (Sharjah city)
Introduction
The most important thing in international business is a good plan and good decision.
Starting a small business does not have to require a lot of money, but it will involve some
initial investment as well as the ability to cover ongoing expenses before you are turning a
profit. My business product is The Honey ; this product is chosen due its available resources
in Yemen, its high quality, its benefits, and its high demand in many Arab and foreign
countries. Yemen is well known for its high quality vegetables, fruits, fish, coffee, honey, and
many other products. The Yemeni Honey is known for its high quality and has a reasonable
price, which helps very much to export it to other countries and sell it with good profit.
Target Market
The target market for this business project will be the Yemeni people who live in Sharjah city
and UAE in general as well as attracting other Arab and foreigners who live in UAE to this
product. This place is chosen due to several reasons such as the huge Yemeni community
Yemeni Sesame Oil
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thereandthehugedemandforthisproduct.Thereisalsotheshortdestinationfor
transporting the product from Yemen to UAE.
Project plan
The UAE business venture will have a small store selling Yemeni honey already packed in
different sizes from plastic bottles.We will import canned and ready-to-use honey from
Yemen, if we want packaging in the UAE, the cost will increase because of the plastic and
packaging prices in the UAE.
Marketing Plan
When opening a new business project in another country you need to come up with good
ways to market your product and make it easy to attract the targeted customers. Integrated
marketing can effectively market your product with a minimal cost. You need to analyze the
market situation in the targeted country, know what effective way to use your marketing,
understand your target's needs and attitudes and finally do not expect that everything will go
as planned because anything can happen especially when you are new in the market.
Marketing Strategy
The marketing strategy centers on creating and developing an identity that clearly
defines your market niche in terms that benefit our customers.
Market needs and trends.Since our target, market includes two major segments
Yemeni community, and Arab and Foreigners that are located inside of Sharjah city or
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International business is challenging and risky without good planning and research. Nowadays international business became easy to open due to advanced technology and economies. Honey is a good investment in UAE if it is done in a smart way by targeting the right people and do the marketing in a way that attracts other people from different nationalities.