International Business Management: Market Selection and Entry Modes of Hayward Tyler (Luton)

INTERNATIONAL BUSINESS
MANAGEMENT

EXECUTIVE SUMMARY
The current research report is being commissioned to explore the existing
international business, market selection and entry modes of Hayward Tyler (Luton), which is
a global leader in industrial pumps, motors and other engineering solutions and is based in
UK. The report has focused on the existing international strategy being adopted by the
company and has recommend a new market entry mode and country of choice to be used by
the firm for expanding their operations in the international market. Based on the application
of models such as PESTLT, SWOT and Porter’s five force analysis, it has been determined
that the best country where the firm should expand themselves is New Zealand. Further, on
the basis of varied justification a new entry mode strategy that is Greenfield venture is being
suggested to the firm for expanding in the international market.

CONTENTS
INTRODUCTION .....................................................................................................................................4
REVIEW OF LITERATURE ........................................................................................................................4
Company ...........................................................................................................................................4
Entry modes ......................................................................................................................................5
International trade ............................................................................................................................6
COUNTRY OF CHOICE ............................................................................................................................7
ENTRY MODES OR MODELS ..................................................................................................................8
PESTLE................................................................................................................................................8
SWOT ................................................................................................................................................9
Porter’s five forces model ...............................................................................................................11
RECOMMENDATIONS .........................................................................................................................12
CONCLUSION ......................................................................................................................................12
REFERENCES ........................................................................................................................................14

INTRODUCTION
International business is a systematic process of application of business across the
boundaries of the nations at the international level. It emphasize on the goals of the
companies and resources of the globe on the global business. There are many benefits of
expanding business in the international markets, for example, expansion of the existing
market, spreading of business risks, bringing foreign exchange, economies of scale,
improvement in the international relations and so forth (Aaker and McLoughlin, 2017).
Pertaining to this, the main aim of the present research study is to explore the existing
international business, market selection and entry modes of Hayward Tyler (Luton), which is
a global leader in industrial pumps, motors and other engineering solutions and is based in
UK. The report will focus on the existing international strategy being adopted by the
company and will recommend a new market entry mode and country of choice to be used by
the firm for expanding their operations in the international market.
REVIEW OF LITERATURE
Company
Speaking in relation with the firm Hayward Tyler (Luton), it is founded in the year
1870 and is being offering engineering solutions throughout the world. They are famous for
the development and centre of design of the Wet Stator motor pumps including the
submersible motor. The firm is being engaged towards offering leading customers services
seeking help from their efficient teams (Hayward Tyler, 2021). They are considered as the
most trustworthy suppliers with the main foundation in UK, China, India and US. In addition
to this, the services, design and production of Hayward Tyler is being offered through
manufacturing precarious electronic pumps for meeting out the requirements of the energy
industry across the world. The main aim of the company is nothing but to offer reliable as
well as innovative solutions to the energy sector of the world and keeping this mission in
mind, they are planning to enter in different parts of the world which have not been explored
by them yet (Escaith and Miroudot, 2016, Hayward Tyler, 2021). Furthermore, the company
is the only supplier of UK which are supplying industry specific source testing and they also
have one of the most advanced facilities for specialty motor production in the world. Other
than this, many improvements and enhancements are being done by the firm in relation with
the services, performance, reliability and maintenance (Hayward Tyler, 2017). They are still
making efforts to improve the environment capability by producing motors for sustainability.
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