International Business: Expanding Business Internationally with Marks and Spencer

International Business

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................1

INTRODUCTION
International business is oriented with the set of formulations that are required in order to tackle
and expand the business to various other countries. When an organisation is making profits in its
home country then the obvious landing of the organisation will be on an international basis.
Marking the onset of organisation on international terms is not a simple task. It is a tedious task
that is full of challenges and there are many atrocities that are pertaining in the way that the
organisation is moving ahead. There will be various differences and mostly the cultural barriers
that exist while dealing with international business. The organisations will have to choose
strategies such that these formulations can be inhibited in order to rule over the circumstances
that are pertaining in the host country. It is only then the speculations that are in regard to the
organisation can be eradicated and safe organisational working atmosphere can be gratified. The
report will highlight all the factors as well as the components that are a part of international
business and how far the organisation can amend means and the actions that are in charge of
bringing about a good base in international market. The organisation that is chosen in this regard
in order to bring about the scenario of internationalisation is Marks and Spencer. Marks and
Spencer is regarded to be one of the clothing retailer which is relevant brand and is also having a
good reputation in United Kingdom. It is composed of a set of rules and regulations that will
portray upon the business and its atmosphere to be one of the most valued one. This report will
highlight every factor that is in regard to internationalisation of Marks and Spencer and how far
it has attained the means of being the best.
MAIN BODY
Rationale to expand in international market
Mark and Spencer company is the leading retailer company of the UK. They are known
for their qualitative product and services (Sinkovics and Sinkovics, 2019). They time to time
make innovation in their product and services to meet the customer's requirement through their
items and services. Company is looking for the new opportunities in the new international
market. As the rise of globalization develops the various opportunities for the business. It also
enhances the competitive environment of the market. Businesses are approaching new
technologies to design their products to maintain their position in the market. To double the
revenues or to maximize the profit Mark and Spencer company wants to expand their business

internationally. Through which they can reach to their potential business goals (Birru and et.al
2019). The reason why company choose to go internationally are as follows:-
To enhance the sales and revenues:
Expanding the business internationally aim to increase the revenues and sales of the
company. As Mark and Spencer company has unique products and their popularity in their native
country is great which gives them a opportunity to expand internationally to increase their
customer base (Kingsley,Noordewier and Bergh, 2017). Also customer's in international market
always looking for the foreign product so that it will be beneficial for the company to increase
their gross revenues. Emerging new technologies in the market international trade has become a
smart option to operate with therefore it also gives the opportunity to the company to establish
their business.
Substantial economical scale:
International market gives the opportunities to the company to lower their price on the
product to increase the sales of their company's item (Aithal, 2017). Organizations are always
looking for that their items and services should accept globally so that their economic stage can
be improved or make them able to earn more revenues for their company. Mark and Spencer
company think about expanding their business through internationalization which allow them to
involve in international market to grow their business there to increase the profitability rate of
the company. Thus, internationalization will also help the company to extent their new product
and services so that customer in the new market will make investment in their services.
Arrival in new market:
It is important for the organization to increase the market value of their business. Once
they have succeeded in the product and service delivery in their local domestic market. Now its
time for them to look for the international opportunities for the business. Rise of technologies,
globalization has been producing new opportunities for the organization to expand their business
overseas (Backus, Kehoe and Kydtand, 2021). For that purpose Mark and Spencer company
must do a complete research on international market as what is the market trend of that country,
what is the buying behaviour of the company, which will allow the company to construct a
informative report. It allow them to design their products according to the report so that customer
in the new market will love their product.
To enhance the new customer base: