International Business of Mc Currie

Running head: INTERNATIONAL BUSINESS OF MC CURRIE
International Business of Mc Currie
Name of the student
Name of the University
Author note

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INTERNATIONAL BUSINESS OF MC CURRIE
Executive Summary
The primary purpose of the report is to throw light on the product of Mc Currie that would be
internationalisation. The report also discusses about the conditions of Canada that is inclusive
of macro-environmental factors and the national competitiveness. The report also talks about
the culture of Canada and the effect of internationalisation on Mc Currie. The report also
recommends that joint ventures can help Mc Currie in moving into the international domain.

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INTERNATIONAL BUSINESS OF MC CURRIE
Table of Contents
1.0 Introduction..........................................................................................................................3
2.0 Product for the Internationalisation......................................................................................3
2.1 Overview..........................................................................................................................3
2.2 Level of the success.........................................................................................................3
2.3 Cause of success of product in host country....................................................................3
3.0 Analysis of host country.......................................................................................................3
3.1 PESTEL Analysis of Canada...........................................................................................3
3.2 National Competitiveness of Canada...............................................................................4
4.0 Cultural Analysis of Canada................................................................................................5
4.1 Hofstede theory................................................................................................................5
4.2 Evaluation of the effect of Cultural Differences in process of Internationalization........6
5.0 Internationalisation Strategy................................................................................................7
5.1 Recommended Entry Strategy..........................................................................................7
5.2 Internationalization Strategy............................................................................................7
6.0 Conclusion............................................................................................................................8
7.0 References............................................................................................................................9

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INTERNATIONAL BUSINESS OF MC CURRIE
1.0 Introduction
Mc Currie is the manufacturer of the premium spices that are of high quality in Sri
Lanka. They have a huge range of the spices that is popular across the world (Mccurrie.net
2019). This report discusses about the environmental conditions in the host country of
Canada. The report also talks about the national competitiveness in relation to the host
country. The report also talks about the culture of Canada and the effect of the
internationalisation on the company. The report also recommends the appropriate entry
strategy that can help in facilitating the internationalisation process of Mc Currie.
2.0 Product for the Internationalisation
2.1 Overview
The product of internationalisation of Mc Currie are the chutneys of Mc Currie. The
chutneys refer to the sweet side dishes which are made of the fresh fruits. The range of the
chutneys that would make its entry in the international domain are Lime chutney, Mango
chutney, Pineapple chutney along with the Date chutney.
2.2 Level of the success
The level of success of the chutney of Mc Currie can be said to be high owing to the
fact that the people in Sri Lanka enjoy the traditional dishes. The ingredients of the chutney
are on the basis of the traditional recipes of Sri Lanka that has ensured the success of the
product within the popular market. The chutneys proves to be a great accompaniment along
with the rice along with the noodle dishes of Sri Lanka.
2.3 Cause of success of product in host country
The product would become popular in the host country of Canada owing to the fact
that the Canadians like the Indian food. They like the North Indian dishes that includes the
breads along with the warm curries. They like to use the cream along with the yoghurt within
the meat-based dishes. The product can become successful in Canada on account of the fact
that the Canadians love the various kinds of Indo-Canadian dishes like the kedgeree
(Hamilton and Webster 2018). They are the product of Anglo-Indian cuisine that stems from
the colonial rule of the British of that of the Indian subcontinent.
3.0 Analysis of host country
3.1 PESTEL Analysis of Canada
Political Economic