International Business Assignment : Marks and Spencer
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Added on 2021-01-02
International Business Assignment : Marks and Spencer
Added on 2021-01-02
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1In what manner international business support systems enables international trade..................1Situational Analysis....................................................................................................................2Conclusion and Recommendation...............................................................................................3TASK 2............................................................................................................................................4Cultural factors impacting the business of Marks and Spencer..................................................4CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONToday, it has been seen as one of the most important aspect across the organisations tohave such business in place which is able to achieve set growth and development. The belowreport explores the international business and the factors which impacts countries while theywant to grow internationally. The report investigates the external factors which influence theinternational businesses along with investigating the cultural differences. The chosen businessfor the report is Marks and Spencer (Toms and Zhang, 2016). Marks and Spencer is Group plc isa major British multinational retailer headquartered in Westminster, London. The chosecountries in which it wants to expand its products and service into are China and India. TASK 1In what manner international business support systems enables international tradeBusiness support systems or (BSS) refers to a group of business elements which are usedin networking to help Marks and Spencer in gaining customer insight, introducing new revenuegenerating services and compiling real time subscriptions. It is critical because business serviceproviders helps the organisation to extend and support operations in order to enhance the servicesof the businesses. BSS provides Marks and Spencer with a synchronized, convergent and integratedbusiness environment. A good business support system provides control over the system andtailors scheduling to Marks and Spencer and facilitates the implementation of required changeswithout impacting the satisfaction of the customers. It activities typically includes billing andrating, customer order management, customer data management, and Business to Business (B2B)and Business to Consumer (B2C) services (Scott and Walker, 2017). The primary areas ofBusiness Support System are fulfillment management, product management, revenuemanagement, and customer management.These business support systems are used by Marks and Spencer in order to enableinternational trade within the organisation. These systems are known to provide bettercontrolling over the systems used by the Marks and Spencer. Having an effective control overthe system helps Marks and Spencer to understand how its own systems can be managed whiledeveloping its products and services in the international market and promote itself on large scale.
The other important aspect which the business support systems covers includes gaining customerinsight. Understanding the customers wants and needs is one of the core requirement of business.The business support systems help Marks and Spencer to understand the requirements of theinternational customers and later it builds its products and services as per the these consumerrequirements and provides the with required satisfaction (Morgan, 2015). The system helps thebusinesses to easily identify the important needs of the international customers which is difficultbecause different customers have different needs, and identifying the needs of a particular area ora community is difficult for Marks and Spencer at once. The other aspect which is covered by the BSS that helps Marks and Spencer to enableinternational trade is customer data management. Today, it has become difficult for theorganizations to manage the customer data on a large scale and ensure that set growth is beingachieved. It is one of the most important requirements of a business as well, because of customerdata allows the organisation to make use of the old data at required times. It becomes difficultwhile large data needs to be stored in a single system (Maxwell, 2017). The business supportsystems provides Marks and Spencer with opportunities where it can store large amount of datain a single system. In order to grow itself internationally, it is important for Marks and Spencethat the data of the customers is being managed safely and this is only achieved with the help ofBusiness support systems in the organisation. Situational AnalysisBelow explored is the situation analysis (SWOT) of China and India, explaining theexternal influencing factors and their impact on Marks and Spencer:Strengths: The market of China is one of the rapidly growing market in the Asiancountries. The demand for new products and services is high, and the customers are seeking newoptions to fulfill their desires. As being a retail organisation, Marks and Spencer can achieverequired growth in the market of China as the social factors are supportive towards theorganisation in order to grow in new markets. India is another beneficiary for Marks and Spencerbecause the Indian population is in constant need of new options and the government has alsoopened doorways for retail companies to be a part of the country. It can be seen that bothpolitical and social situations are supportive for Marks and Spencer in order to grow its business
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