International Business Plan for Ultra Tune

Running head: INTERNATIONAL BUSINESS PLAN
Ultra Tech
International Business Plan
5/28/2019

INTERNATIONAL BUSINESS PLAN 1
Executive Summary
The intent of this paper is to discuss about the international business plan for Ultra
Tune, the leading organization in the servicing and repairing industry of Australia. The report
has discussed the background of Ultra Tune and the country in which it needs to expand its
operations. The summary of the conclusion of the SWOT analysis of Ultra Tune has been
presented. From the analysis of these aspects, it has been identified that Ultra Tune presently
operates its business across Australia with the use of advanced technologies. The on-going
US-China trade war is not just impacting both countries GDP but also have a major influence
on the Australian economic environment. With time, the trade war impact will be seen on the
revenue of Ultra Tune Company. Hence, in order to overcome these aspects, the company is
suggested to enter in the Indian Automotive Industry. The report has recommended India as
the market to take an entry, because the automotive industry of the country is presently
growing at a fast pace which is offering increased advantages, as well as opportunities to
International, has taken entry in the market and that are planning to enter. The report has also
suggested that a company must adopt the strategy of cost leadership and differentiation in
order to attain a competitive advantage in comparison to other players in the industry. To take
entry in the market, the business can adopt Greenfield Investment strategy such that the
company can have a total profit of the market which will not be possible in the Joint Venture
Strategy. Furthermore, the promotional strategies that are an advertisement and public
relation strategy will be adopted by the company to promote its services among people in the
Indian market.

INTERNATIONAL BUSINESS PLAN 2
Table of Contents
Executive Summary...................................................................................................................1
Introduction................................................................................................................................3
Background of Company and Selected Country....................................................................3
Conclusion of SWOT Analysis..............................................................................................5
Strength of Ultra Tune.......................................................................................................5
Weaknesses of Ultra Tune.................................................................................................5
Opportunities for Ultra Tune..............................................................................................6
Threats for Ultra Tune........................................................................................................6
Market Opportunities.............................................................................................................6
Competitive Strategy Analysis...............................................................................................7
Market Entry Strategy............................................................................................................8
Marketing and R&D Consideration.....................................................................................10
Recommendations Regarding Production............................................................................11
International HRM Issues and Considerations.....................................................................11
Retaining Talent...............................................................................................................11
Conclusion................................................................................................................................12
References................................................................................................................................13

INTERNATIONAL BUSINESS PLAN 3
Introduction
Planning is the most important function performed by the management of the
business. Before entering into international markets businesses have to draft a plan for the
international business to set their goals efficiently assign their resources and define the
opportunities offered by the selected country for their product (Neelankavil, 2015). Besides
this, it helps in reaching to the target audience and how to provide competitive offers in the
market. The key motive of the international business plan is to prepare the organization to
take entry in the international market or to properly organize their existing international
activities of the business. The international business plan works similarly like any other
business plan works in the solidified vision and reflects that the business has attained the
business goals. The business plan supports in communicating the sales pitch to the investors
such that they can understand how the business will generate profit (Hisrich, 2010). It also
comprises strategy for understanding the international market, operations in the foreign
location, legal requirements and the required parameters in order to make the business work
at the selected location. The aim of this paper is to discuss the market entry strategies and
other competitive strategies that could be adopted by Ultra Tune in the Indian market. The
strategies are being suggested by analyzing the discussing presented in the previous market
selection assignment. In addition to this, the report is recommending some changes that could
be adopted by the company in its production procedure in the Indian market, according to the
market conditions.
Background of Company and Selected Country
Ultra Tune is the company of roadside assistance and automotive servicing. It is an
Australian owned franchised company with over 275 centers. Ultra Tune is the largest
independent company of repairing and car servicing of the Australian market. Ultra Tune