International Business - Sample Assignment PDF
Added on 2021-05-30
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Running head: INTERNATIONAL BUSINESSInternational Business[Primo or Hans]Name of the student:Name of the university:Author note:
1INTERNATIONAL BUSINESSExecutive summary The study is aimed at understanding the possibility of market entry for Primo into the SouthKorean Meat Market. Primo is the largest producer of bacon, ham and smallgoods in Australia.The study finds that the external business environment in South Korea is favorable for exportingof processed meats. The study also identifies industry potential as in the favor of a market entry.Moreover, the paper recommends an entry to the South Korean market for Primo.
2INTERNATIONAL BUSINESSTable of Contents1. Overview of chosen company.....................................................................................................32. Global market opportunity assessment:.......................................................................................42.1 PESTLE analysis...................................................................................................................42.2 Organizational readiness to internationalize..........................................................................72.3 Porter’s five forces.................................................................................................................83. Estimate company sales potential..............................................................................................114. Entry mode analysis...................................................................................................................115. Potential business partners considering recommended market entry strategy..........................126. Recommendations......................................................................................................................135. Conclusion:................................................................................................................................13References......................................................................................................................................14
3INTERNATIONAL BUSINESS1. Overview of chosen companyThe study is about the Primo which is widely popular and is the largest manufacturer inAustralia for ham, salami, bacon and deli meats. The success story had begun back in the year1957 by Hungarian migrant Andrew Lederer when he used his homeland traditional recipe toprepare delicacies as such as smoked hams, sausages and salamis. Since then, Lederer hadcontinuously focused on buying up the neighboring butcher shops in Sydney to strengthen up itsnetwork. Additionally, Lederer had also focussed on improving its manufacturing facilities withthe help of latest and innovative technologies. As a consequence of such strategies, Lederer wasable to develop a strong network in Sydney and hence, this has laid an official establishment ofPrimo as a brand. Primo as a brand was launched in the year 1985 (Primo.com.au. 2018). Primo is itself an established name and is the largest producer of bacon, ham andsmallgoods in Australia. JBS which is the largest meat processing company worldwide hadacquired Primo Smallgoods in 2014 (Ausfoodnews.com.au 2018). The study is focussed onunderstanding whether the decision to move to the South Korean Meat Market will be beneficialfrom the Primo’s perspectives. Processed meat is notably popular among the South KoreanAdults. Notably, the market for processed meat grows by 2.8% every year. On the other hand,the market for sausages grows by 6 percent on an average. The market for bacon increases by anapproximate 9.6% every year (Worldwatch.org 2018). Such trends are attributed to a reducedsize of family and increasing popularity of camping. This is also because a reduced family or afamily of two love being in homes and enjoy their drinks as well.
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