Report on International Business- Haier

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Added on 2020-05-04

Report on International Business- Haier

Added on 2020-05-04

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Running head: INTERNATIONAL BUSINESSInternational BusinessName of the Student:Name of the University:Author’s Note:

Report on International Business- Haier_1

2INTERNATIONAL BUSINESSc) Global Strategy of Haier to deal with CAGE problemProduct quality of Haier is one of the major strategies that lead them to expand theirmarket share in global market. Product quality is a big element of the success of an organization(Peppers & Rogers 2016). However, this organization has smashed 76 poor refrigerators in orderto improve their innovation and quality assurance. Adoption of new technology is one of the vitalapproaches of such organization to reduce the CAGE problem in the global market operation.Their powder free wash technology and anti-electricity wall technology are used in thedevelopment of products; these are considered as crucial strategies to improve their globaloperation. However, the refrigerators and the washing machines of such organization areawarded as the first group of products in Chinese world. This award is provided by the generaladministration of the quality supervision, which turns them to improve their strategicmanagement to minimize the CAGE problem.Three in one strategy of Haier is the vital strategy that enables them to deal with thecurrent market. Strategy is the crucial thing for an organization to deal with their business issue(Ferraro & Briody, 2017). This strategy includes design, product and distribution all over thecountry. This helps them helps them to understand the preference of the local customers in a newmarket. On the other hand, Haier gives their effort to adopt cultures in different countries andoffer products based on the need of different cultures. This boots them to act as a white goodmanufacturer in the global market. However, their strategy is their big strength, which influencesthem to serve as the good manufacturer in the domestic as well as in the global market (Slack,2015).

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Report on International Business- Haier