International Business | Report | Case Study

Running Head: MANAGEMENT 0
INTERNATIONAL BUSINESS

MANAGEMENT 1
Executive Summary
The international business developed in scope and size to the point where at the moment;
global economy is dominated by multinationals from all nations in the world. This report
outlines expansion of Lucky Lanka Milk in India through joint venture strategy as it
importance as a strategic alternative in global competition can be perceived as its access to
new markets and distributions networks, innovation, low cost of production and
comprehending cultural aspects of the new country and markets. There is also extensive
analysis of India macro environmental factors through the PESTEL framework, national
competiveness using Porter Diamond Model and culture using Hofstede framework.
Considering company rich history, the process of production was done manually at the time
its chairman Mr. Lal Keerthi founded the company while having the limited capacity of
delivery 300 glasses per day. Ultimately, there is a big different in the culture of both home
country (Sri Lanka) and host country (India). Hence, its requires proper evaluation of the
market and its competitive characteristics.

MANAGEMENT 2
Table of Contents
Introduction................................................................................................................................3
About Lucky Lanka....................................................................................................................3
Selected Product for Internationalisation...................................................................................5
Analysis of Macro Environment................................................................................................7
Market Analysis of India........................................................................................................7
National Competiveness Analysis..........................................................................................9
Cultural Analysis..................................................................................................................10
Hofstede Framework........................................................................................................10
Most appropriate entry and internationalisation strategy.........................................................12
Gantt chart................................................................................................................................14
Conclusion................................................................................................................................14
Reference List..........................................................................................................................15
Bibliography.............................................................................................................................17
Figure 1: Company Logo...........................................................................................................3
Figure 2: 12C framework...........................................................................................................5
Figure 3: PESTLE Framework...................................................................................................7
Figure 4: Porter Diamond Analysis............................................................................................9
Figure 5: Hofstede Framework................................................................................................10
Figure 6: Barlett and Ghoshal Model.......................................................................................13

MANAGEMENT 3
Introduction
International business is cross border trades between individual, businesses or government
bodies and Knight and Liesch (2016) stated that internalization a business is an important
undertaking and if practised effectively, lead to transform the company while leading to
incredible opportunities. This report outlines internalisation strategy of Lucky Lanka Milk, a
Sri-Lanka company to the host country as India. The key areas include analysis of macro
environment of India whereas the purpose of this report is to enlighten individuals about
various theories and concepts related to global institutional trade and multi-national
investment surroundings of a country. The author role here is to undertake research about the
company and host country ethically while giving proper credit to other research work.
About Lucky Lanka
Figure 1: Company Logo
Lucky Lanka is a Milk Process Corporation heading near developing a healthy country
through offering the golly of each droplet of milk. The company operations are based in Sri
Lanka and were founded in 1991 by Mr Lal Keerthi. In 2017-18, the net revenue of the
company was nearly $ 6.11 million through sales of yogurt, fresh milk and other products
(cdn.cse.lk, 2017). In relation with nature of the business, the primary activity of company,
which is involved in the procedure of gathering of locally created fresh milk from rural
village agriculturalists and process yoghurt and other milk produces and dispense island
widespread underneath the name of brand ‘LUCKY’. In terms of legal status, Lucky Lanka is