International Business Report - Korea Trade-Investment Promotion Agency

Added on -2020-02-19

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Running Head: International BusinessInternational Business
International Business 1ContentsIntroduction......................................................................................................................................2Overview..........................................................................................................................................3Main activities in which company is specialist...............................................................................3Create new opportunities and discover new business areas........................................................3Collecting information to serve business better...........................................................................4Regional research or foreign research.........................................................................................4Foster Global Partnership............................................................................................................4Overseas marketing/ investments................................................................................................5Global sourcing............................................................................................................................5Nation’s/regions primary areas of focus around investment attraction...........................................5Services can be utilized by Samsung new project...........................................................................7Investment promotion agency actions benefits to firm and to country/ region...............................8Firm benefits................................................................................................................................8Country/ regions benefits.............................................................................................................9Conclusion.....................................................................................................................................10References......................................................................................................................................11
International Business 2Introduction Kotra- Korea Trade-Investment Promotion Agency is a state funded trade and investment promotion company operated by the South Korea government. The company came into existencein the year 1962. In the year 1998, a company recognized center for foreign investment. Currently, in the year 2016, the company attended global business research center (GBRC) opening ceremony. The report throws light on the working of the Korea Trade-Investment Promotion Agency. It shows how a company is attracting the foreign investment into their countries. It also provides attractive additional services to the multinational firms. The report includes the nations or regions where a company like to focus to attract FDI. Each and every organization is formed for a specific purpose over here the goal of the company is to attract the foreign investment. The report includes the description related to the benefits of the IPA and IPA actions.
International Business 3OverviewOrganization set up to add to the improvement of the national economy by performing work, for example, exchange advancement, speculation amongst residential and outside organizations and support of mechanical innovation collaboration and so on (Kotra, 2017). KOTRA operates more than 111 Korean business centers in 74 countries across the world, and consist of approximately 13 offices in Korea. The company works for the well-being of the Korea.The mission of the company: - The mission of the company is to contribute to the well-being ofthe Korean people and to enhance the development opportunities within the country.The vision of the company: - The vision of the company is to open up the future opportunities of Korea through a global business platform.Core values of the company: - Customers value and cooperation kept the company on the top priority. The company believes in creating a sustainable management system (Kotra, 2017).Main activities in which company is specialist The company is a specialist in the fields in which it works. In other words, a company specializes in the main activities of the company. Below given is a brief description of the activities that company is operating.Create new opportunities and discover new business areas The company always try to create new opportunities that are required to enhance the growth of overseas expansion in leading company who are engaged in a service industry. The Korean waveHallyu marketing strategies were classified by the KOTRA itself. In the year 2011, the company

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