International Business Research Skills - Desklib

International Business
Research Skills

Table of Contents
INTRODUCTION...........................................................................................................................1

CW3
Option 3 - International Business Research Tasks
Background on the importance of conducting research
The conducting and undertaking of research comprises of the systematic investigation
and reviewing and analysing a set of the study materials and other sources which is the main aim
of establishing facts and data to reach a valid conclusion which supports effective decision
making (Ashley, Schaap and de Bruijn, 2022). Further, it has been seen and observed that
undertaking and conducting research is important and vital to gather authentic evidence and
theories that contributes and supports in effective decision making in the field of study along
with supporting better decision making. Further, it has been seen and observed that the business
research tends to help and support the management with effectively answering the set questions
regarding and associated with varying issues through offering better analysis and implication of
the current market tends and situation. The current research project is based on Raleigh Cyclelife
which is a Bike Shops Wellington that is planning and trying to have expansion of its business
operation in some Latin America countries. Raleigh is one of the world's oldest and best-known
bike brands. Established in 1887 in Nottingham, England, we're still based in our hometown.
Discover our more than 130-year old tradition, our passion for cycling and our vision for the
future. Raleigh is as good a quality as any bike shop grade bike at a similar price (Mariappan and
et. al., 2022). Thus, the main aim of the current research project is, “To analysis about which
countries in Latin America have the greatest market potential for their products?”. The
undertaking of the current would support and lead to effective managerial decision for the
Raleigh Cyclelife as it helps in developing a research idea, to consolidate what is already known
about a subject and to enable to identify any knowledge gaps thus research could contribute to
further understanding about the prevailing conditions of the various nation of the Latin America.
Thus, undertaking of current investigation would support the better understanding about the
prevailing circumstance of the economy and other business aspects of the nation of Latin
America thus supports better decision making about the selection of appropriate country for the
expansion of the business operation of the Raleigh Cyclelife. The selection of the Brazil country
of the Latin America is seemed most suitable for the expansion of Raleigh Cyclelife as means of
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International Business
Research Skills
1

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
a)Background on the importance of conducting this research and outline the potential uses of
your research to inform managerial decision making of the UK retailer....................................3
b)Outline a set of appropriate research objectives.......................................................................4
Literature Review............................................................................................................................5
To identify the concept of international business and its importance in business environment? 5
To determine the benefits of international business that are taking by UK retailer by expanding
the business..................................................................................................................................6
c) Identify and justify your chosen primary and /or secondary research approaches to fulfil the
objectives of your research?........................................................................................................6
d) Who is the target audience for your research?........................................................................7
e) Outline and critically evaluate the key challenges associated with conducting your chosen
research approach in this Latin American country of your choosing..........................................8
REFERENCE..................................................................................................................................9
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INTRODUCTION
International business refers as trade of goods, services, capital and technology which is
important to run a business and develop the organizational productivity. The meaning of
international business is exporting, foreign direct investment, franchising, and licencing which is
used to run the business in international country and increase the organizational performance
(Ferraro, 2021). The present research is based on UK retailer that sells Bicycles and Outdoor
pursuit clothing is expanding its business in to Latin America. The international business and its
related activities that are performing by an individual in order to attaining higher productivity.
This report will help to develop understanding that how a business can be expanding in other
countries
MAIN BODY
a)Background on the importance of conducting this research and outline the potential uses of
your research to inform managerial decision making of the UK retailer
Now days there are different types of businesses that are growing globally by using resources
and capital in the expectation of getting profits. For each organization it is important to identify
the needs of their customers and provide the products and services accordingly. A global
corporation is gaining the higher productivity and profitability in changing environment where it
operates the business activities and functions effectively. In other words, international business
denoting all business activities that take places beyond geographical limits of the country. This
involves international movement of goods and services that can help to develop the
organizational performance. As a research management there is need to conduct the environment
and market analysis as it helps to know what is running in the business environment and how to
develop the business activities. To grow and expanding business there is need to have good
relations between two and more than two countries that supports to reach the potential market
and develop the organizational performance in the environment. The UK retailer wants to expand
its business in Brazil country that is the part of Latin America and bring the changes in their
functions and activities (Cherunilam, 2020).
The management is playing the important role as it analyses the market and introduce the
products and services in the changing environment. To develop the business performance and
activities there is need to focus on culture, environment and needs of their customers which can
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