International Business Research Skills for UK Retailer Expanding in Latin America

International Business
Research Skills
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Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
a)Background on the importance of conducting this research and outline the potential uses of
your research to inform managerial decision making of the UK retailer....................................3
b)Outline a set of appropriate research objectives.......................................................................4
Literature Review............................................................................................................................5
To identify the concept of international business and its importance in business environment?5
To determine the benefits of international business that are taking by UK retailer by expanding
the business..................................................................................................................................6
c) Identify and justify your chosen primary and /or secondary research approaches to fulfil the
objectives of your research?........................................................................................................6
d) Who is the target audience for your research?........................................................................7
e) Outline and critically evaluate the key challenges associated with conducting your chosen
research approach in this Latin American country of your choosing..........................................8
REFERENCE..................................................................................................................................9
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INTRODUCTION
International business refers as trade of goods, services, capital and technology which is
important to run a business and develop the organizational productivity. The meaning of
international business is exporting, foreign direct investment, franchising, and licencing which is
used to run the business in international country and increase the organizational performance
(Ferraro, 2021). The present research is based on UK retailer that sells Bicycles and Outdoor
pursuit clothing is expanding its business in to Latin America. The international business and its
related activities that are performing by an individual in order to attaining higher productivity.
This report will help to develop understanding that how a business can be expanding in other
countries
MAIN BODY
a)Background on the importance of conducting this research and outline the potential uses of
your research to inform managerial decision making of the UK retailer
Now days there are different types of businesses that are growing globally by using resources
and capital in the expectation of getting profits. For each organization it is important to identify
the needs of their customers and provide the products and services accordingly. A global
corporation is gaining the higher productivity and profitability in changing environment where it
operates the business activities and functions effectively. In other words, international business
denoting all business activities that take places beyond geographical limits of the country. This
involves international movement of goods and services that can help to develop the
organizational performance. As a research management there is need to conduct the environment
and market analysis as it helps to know what is running in the business environment and how to
develop the business activities. To grow and expanding business there is need to have good
relations between two and more than two countries that supports to reach the potential market
and develop the organizational performance in the environment. The UK retailer wants to expand
its business in Brazil country that is the part of Latin America and bring the changes in their
functions and activities (Cherunilam, 2020).
The management is playing the important role as it analyses the market and introduce the
products and services in the changing environment. To develop the business performance and
activities there is need to focus on culture, environment and needs of their customers which can
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help to bringing the changes and attaining the higher productivity. The management is also
responsible to make the decision by analysing the environment and attaining the higher
performance. The researcher will use the different methodology and activities which is needed to
consider while running business, and attaining the productivity. UK retailer is the largest
organization in UK selling the bicycles and other clothing that can help to attar attracts the large
number of customers and develop the organizational performance. The Brazil is the selected
country in Latin America, where management is require manage the all business activities by
entering in to changing environment and introducing the products and services. This also helps to
establish the business regularly in different country and increasing the business performance
(Cao, Navare, and Jin, 2018).
Mind map – This is the structure of representing task, concepts and words that are linked
in to organizational performance and maintain the higher performance. In relation to current
research management of UK retailer has used the mind map to understand their requirement and
provide the kind of products that can help to grow the business.
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