International Business: Expansion of Rowlinson Knitwear in Sweden Market

INTERNATIONAL
BUSINESS
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Table of Contents
Executive summary .........................................................................................................................3
Introduction......................................................................................................................................4
Analysis and discussion...................................................................................................................4
Brief overview of the chosen organisation and the rationale for going international. ..........4
Discuss which country you would recommend them to enter and the rationale behind the
decision. ................................................................................................................................5
Barriers that will be faced as the organisation expands internationally.................................6
Critically evaluate a relevant implementation approach for the internationalisation process for
the specified target market......................................................................................................8
Conclusion.......................................................................................................................................9
Reference ......................................................................................................................................10
Books and journals ..............................................................................................................10
Online...................................................................................................................................10
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Executive summary
The main purpose of this report is study about international business. In this given report,
there is a discussion of international business. Organisation do international business to enhance
their customers base and attract foreign customers. This helps them in increasing profitability as
well. This report includes introduction of selected organisation in which they wants to expand.
Then it includes rationale of expanding in another country. Further it includes recommendation
in which company wants to expand and why. Then it includes barriers comes in between and
implementation approach within a targeted country.
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