International Business: Strategy for Sainsbury's Expansion in Indian Market

International Business

TABLE OF CONTENT
INTRODUCTION...................................................................................................................................3
Overview of the organization and rationale for going international...................................................3
Recommending the country and country analysis to support rationale..............................................4
Critically evaluating a relevant strategy for the internationalisation process for the specified target
market. Analysing Different entry method, marketing, managing operation and managing HR.......7
CONCLUSION .....................................................................................................................................10
REFERENCES.......................................................................................................................................11

INTRODUCTION
International business is the business that helps the organization to trade of goods and
services, technology and the expert knowledge across the borders of the different countries. It
basically involves the cross borders transactions of the products and services among the
different countries. The report is based on the Sainsbury which is the second largest
supermarket in United Kingdom. The report will outline the overview of the organization and
rationale in order to do internationalise the business. Further this report will outline the
different country analysis in order to support the rationale. At last this report will evaluate
about the strategy to internationalisation process for the target market and different entry
method, marketing, managing operations and managing the HR.
Overview of the organization and rationale for going international
Sainsbury’s Plc. is the largest supermarket chain In the markets of the United
Kingdom. The organization is having the 16.0% market share in the sector of supermarket. It
was founded in the year 1869 by John James Sainsbury by having the shop in the market of
London. The cited organization is the retailer in the UK and used to deal in the variety of
products and services in the different overseas market.
Rationale for going international
1. Increase revenue capital: When the organization is exhausted with the growth
opportunities in the domestic country that the company used to expand its market
in the international market (Sharma and et.al., 2020). The company do the
international expansion which makes the organization in order to increase the
revenue capital of the company.
2. Entry to new markets: When the organization has done the successful journey in
their home country than it used to expand its market internationally. The
organization must research the market where they have to expand its business.
This makes the company to enter into the new market and increase the
profitability of the business.
3. New customer base: Another benefit for the organization to expand its business in
the overseas market. This used to provide an opportunity to sell its products and
services in the new market and makes the new customers as well (Buckley,