Exploring Corporate Strategies and Global Challenges in Int'l Business

This report provides an overview of international business, focusing on corporate strategies such as stability, expansion, and retrenchment, and the importance of organizational culture. It identifies key global challenges including technology, diversification, cultural differences, and varying international trade policies. The report also examines the attraction of multinational companies to emerging economies, highlighting both risks and opportunities, and addresses ethical issues like outsourcing, working conditions, and child labor. Finally, it touches on organizational structure and culture within UK companies, emphasizing loyalty and employee motivation. Desklib offers this assignment solution along with numerous other study resources for students.

International business

Table of Contents
TASK ..............................................................................................................................................3
Question 1 Explain the different corporate strategies and culture? .......................................3
Question 2 Explain the 3 global challenges in the light of trend and development? ............4
Question 3 what attracts the multinational companies to the emerging economies. Discuss the
risks and opportunities? .........................................................................................................4
REFERENCES................................................................................................................................6

TASK
Question 1 Explain the different corporate strategies and culture?
The word corporate strategies means that the business organisation encompasses the
corporate actions with the purpose of achieving the goals and objectives of the business
enterprise. The corporate strategy clearly defines the long term goals and the vision of the
organisation. This need to be set clearly by the management. It is an important aspect that the
management need to set the strategies in order to create value in the corporate and motivate its
workforce so that they can implement the proper actions in order to achieve the objectives of the
organisation(Aguilera and Grøgaard, 2019). The corporate strategy is a continuous process
which requires a constant effort to engage the investors in trusting the organisation with their
money and therefore increasing the equity of the company. There are different corporate
strategies which are discussed below:
 Stability strategy- This is the strategy where the organisation identifies that it should
continue in the existing business and the business is doing well and the targets are also
achievable but there is no scope of the significant growth. In this case the companies
adopt the stability strategy where it thinks that the launch of the new product can lead to
the failure of the business. The company enjoys this strategy by being stable at the
position and performing well in its perspective nature of the business(Ghemawat, 2017.)
 Expansion strategy- This is the strategy used by the various organisation when the
business thinks that it is performing well and it need to expand its market share. This
strategy is suitable when the organisation is well stabled and the most preferred one by
the customers. The company can plan to expand internationally or globally with the
useful resources. The organisation can adopt this strategy for the various reason that if the
CEO of the company thinks that the company can serve better and to the society in other
country or states.
 Retrenchment strategy- This is the strategy used by the business organisation when it
thinks that the company is in loss and its needs to reduce the cost. This adoption of this
strategy means that the owner of the company get to know from the research and

development development that some product line are not giving benefit to the company.
So these are been declined and the production of such products is been stopped.
The organisational culture is the collection of values, expectations, and practices that
guide and inform the actions of all the team members. It is very important for the business
organisation to adopt the right form of culture in its organisation. This impacts the behaviour of
the individual and the team . The culture can impact all the aspects which are related to the
working condition in an organisation. Foe example the company Dyson follows the problem
solving through innovation and creativity. This culture is been followed in the organisation to
motivate its employees and achieve the objectives of the business organisation on the right time.
It is very important to keep the workforce motivated and a healthy culture in the
company(Kumar, and et.al., 2020)
Question 2 Explain the 3 global challenges in the light of trend and development?
The company have to face various challenges if it is expanding its business internationally or
globally. This is not the easy task to market the product or the service internationally without any
risk the various challenges is discussed below:
Technology- As this is the biggest challenge faced by the organisation which has its
global presence. There is the need to the high digitalisation technologies required to maintain its
market internationally. This requires a lot of the cost where the company need to maintain its
cost with including the digitalisation in the company. To maintain a high technology with also
earning profit can be challenge for the company(Blau, 2017)
Diversification- in order to meet the expectations of the customers the company requires
a lot of research and the diversification in the various product can be challenging for the
organisation when it comes to expanding globally. The company need to meet the current trend
according to the country which is not easy to adopt. This requires a lot of reseach by the
marketers.
Culture- This is the most common challenge faced by the organisations if it is planning
to expand globally. As there are different cultures followed in the different countries which can
impact the business. The behaviour and the preferences of the consumers can impact the
businesses. It can happen that if some of the product which is well preferred in the India will be

preferred in the London. It is not always same. There is the difference in the beliefs and values
which can be challenging for the organisation.
Policies- This is the challenge where it is important for the organisation to adhere it. The
different laws and policies which are imposed by the government according to the country and
region can impact the business organisation. This is the global challenge which the company
need to face because it has to keep in mind the policies of the country in which it is operated and
in the country in which it is expanding. The international trade policies are different which can
lead to the challenge for the businesses(Rubery and Grimshaw, 2020)
Question 3 what attracts the multinational companies to the emerging economies. Discuss the
risks and opportunities?
As the global business has changed a lot after the financial crisis in the year 2008-2009.
But a fundamental reality remains: despite their volatility and differing economic fortunes,
emerging markets are critical to the growth of global companies. The various sectors such as
healthcare, telecommunications have succeed in one or more emerging market. The MNC'S are
able to diversify themselves with the smart move and expansion in the other countries. These
companies come up with the innovative products and services which can easily be adopted by
the consumers and the use of the technology is helping them to emerge themself in the various
countri3es and expand their market share. This involves the use of the smart strategies by the
business organization. This also involves that the company are able to understand the lop cal
market deeply and then they are emerging in the market. But, it is not denied that there are the
risk and opportunities for such companies(Valentino, Caroli and Mayrhofer, 2018).
For example the risk for a Tesco company will be that it will have the cultural and
language barriers which it need t face if it is presenting in the different countries. There is the
risk that if people internationally will be able to accept the product or the services provided by
the company. Now if the opportunities is considered the Tesco company is well established in
the United Kingdom so it has gained the trust in the mind of the people. This can have the
opportunity to target the large customer audience internationality.

Question 4 What are the ethical issues faced by the multinational companies?
The most common issues faced by the multinational companies are the outsourcing,
working standards and conditions, workplace diversity and equal opportunity child labour , trust
and integrity. The multinational companies which are trying to set up in India can face different
issues. The cultural conditions can also be the issue for the organisations because the different
culture in India can impact the activities which are performed in the organisation. It can affect
the workplace. The employees might face the issues in working in such environment in which
they might not be habitual. The cultural barrier can be the another issue.
Question5 Organisational structure and culture for the UK company that focuses on loyalty?
The organisational structure is the system which outlines that how the certain activities
are directed in order to achieve the goals of the business organisation. The structure defines the
flow of the information within the organisation. It is very important for the company to have the
right structure which can help in assisting the flow of the information in the right direction. This
will help the organisation in being systematic and there will be no confusion within the
employees who have to report to whom.
The organisational culture is the working environment of the company in which the employees
want to work in. the culture is dependent upon the structure and rest on the beliefs and values
undertaken within the organisation. Every employee needs a friendly culture in the organisation
so that they are motivated to work. The workplace plays an important role in the effectiveness of
the individual.
For example the various companies such as Marks and Spencer, Dyson which are Uk based
companies tries to follow various steps in order to be loyal with the customers and with the
employees. This shows that the company values for its employees. The innovative ideas and
listening to their employees is one of the most important aspect followed by the organisations in
order to keep their employees motivated.

REFERENCES
Books and Journals
Aguilera, R.V. and Grøgaard, B., 2019. The dubious role of institutions in international business:
A road forward. Journal of International Business Studies, 50(1), pp.20-35.
Blau, B.M., 2017. Price dynamics and speculative trading in bitcoin. Research in International
Business and Finance, 41, pp.493-499.
Ghemawat, P., 2017. The laws of globalization and business applications. Cambridge University
Press.
Kumar, V.,and et.al., 2020. Springboard internationalization by emerging market firms: Speed of
first cross-border acquisition. Journal of International Business Studies, 51(2), pp.172-
193.
Rubery, J. and Grimshaw, D., 2020. The organisation of employment: An international
perspective. Bloomsbury Publishing.
Valentino, A., Caroli, M. and Mayrhofer, U., 2018. Establishment modes and network
relationships of foreign subsidiaries. International Business Review, 27(6), pp.1250-
1258.