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International Business: Strategies of Ford and Volkswagen for World Operations

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Added on  2023-06-10

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This article discusses the business strategies of Ford and Volkswagen for world operations. It explores Volkswagen's operations in Latin America and Ford's operations in Europe. The article highlights the investments made by Volkswagen in Argentina and the unprofitable phase of Ford in the European region.

International Business: Strategies of Ford and Volkswagen for World Operations

   Added on 2023-06-10

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Running head: INTERNATIONAL BUSINESS
INTERNATIONAL BUSINESS
Name of the Student:
Name of the University:
Author note:
International Business: Strategies of Ford and Volkswagen for World Operations_1
1INTERNATIONAL BUSINESS
Introduction
The Volkswagen Group is identified as one of the leading multibrand groups engaged in
the automotive sector (Volkswagen.com, 2018). The company’s business strategies primarily
incorporate business activities comprising the Automotive and Financial Services sector.
Furthermore, all brands in the Automotive Division except the Volkswagen Passenger Cars as
well as Volkswagen Commercial Vehicles brands are considered to be legally autonomous
separated organizations. Similarly Fords has reportedly made huge commitments to have
effective operations in Europe (Ford.com, 2018). The following paper highlights the way Ford
and Volkswagen have employed strategies in order to effectively execute world business
operations.
Discussion
Volkswagen’s Business Operations in Latin America
Reports reveal that Volkswagen has made significant investments of €580 million over
the following five years in the production of newly launched SUV in Argentina
(Volkswagen.com, 2018). However, the company has anticipated that from 2020, the
manufacturing plant will aim to execute the delivery process of the new model which has been
established in Argentina and pertaining the other regions of the South American continent. It has
further been noted that the company is essentially aiming to ascertain its establishment for the
successful growth and development of its brand in the global market with the significant
Volkswagen’s Transform 2025+ strategy (Volkswagen.com, 2018).
International Business: Strategies of Ford and Volkswagen for World Operations_2

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