International Business Strategy

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International Business Strategy
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International Business Strategy
Contents
Introduction......................................................................................................................................3
Key modern economic theories and recent events in global history...............................................3
Strength and weakness of the business model.................................................................................3
Impact of business model on global competition............................................................................4
Characteristics of China and risks and mitigations required within the business model.................4
Conclusion.......................................................................................................................................4
References........................................................................................................................................5

International Business Strategy
Introduction
The process that provides guidance to the commercial transactions that are executed between the
business organizations from different countries. International business strategies can also be
referred to the actions and the plans that are majorly and mostly considered for private
organizations rather than government because the major goal of a private firm is increasing the
profits. These strategies aid the business organizations in dealing with the competing brands on
the global level (Shenkar, Luo & Chi, 2014). The strategies play an empirical role in developing
a distinct image in the market regions and thus enabling the firms to enjoy a sustaining position
in the competitive environment. The below-summarized report is focused on the international
business strategies of Mondelez Australia. Based on the executed research it has been noted
down that the firm is middle-sized business enterprise and is attempting to penetrate the markets
of China. The further report will comprise of the key modern economic theories and detailed
analysis of the adopted business model that is manufacturing.
Key modern economic theories and recent events in global history
Monetary development alludes to an expansion of the products and ventures delivered by an
economy over a specific period. It is estimated as a rate increment in genuine total national
output, which is GDP, changed in accordance with swelling (Luthans & Doh, 2018). A gross
domestic product is a market an incentive for all the last merchandise and enterprises created in
an economy.
The Classical Approach
Adam Smith laid accentuation on expanding returns as a wellspring of monetary development.
He concentrated on outside the exchange to extend the market and raise the efficiency of
exchanging nations. Exchange empowers a nation to purchase merchandise from abroad at a
lower cost when contrasted with which they can be delivered in the nation of origin.
In present-day development hypothesis, Lucas has firmly underscored the part of expanding
returns through direct outside speculation, which energizes learning by doing through