International Business Strategy | European Market

11 Pages2838 Words204 Views

Added on 2019-12-28

International Business Strategy | European Market

Added on 2019-12-28

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INTERNATIONALBUSINESS STRATEGY

EXECUTIVE SUMMARYThe report is about identifying and allocating best strategy and place in European marketwhere the Asian or Latin American Company can easily perform its business operations andaccomplish all the proposed set of objectives. The purpose of this report is to critically analysecultural and institutional differences which creates international strategic issue for a localcompany of Asian market to set up a dealer network and enter in the market of the Europeancountry. In addition to this, the report provide knowledge and in-depth understanding of aninternational method of entering which is beneficial for the company in attaining successfulresults and increasing sales in the market.

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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1a. The best European country for the company......................................................................1b. Dealing with institutional and cultural differences in Europe............................................2c. The entry mode the company will use to enter the market.................................................3d. The best organisational structures and control strategies...................................................4TASK 2............................................................................................................................................5Reflection...............................................................................................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7

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