International Business Strategy

INTERNATIONAL
BUSINESS STRATEGY

Executive Summary
International business strategy is defined as the plan that can guide commercial transactions
established in different countries. It is an action plan follow up made by the private
companies rather than government, as this goal will increase the profits. The main idea of
international strategies can be the benefit through larger access to the market, economies of
scale with an idea to learn the opportunities, and the strategic and lower costing of location
advantage such as energy and labour.

Contents
Executive Summary............................................................................................... 2
Introduction........................................................................................................... 4
GWF (George Western Food Limited)....................................................................4
SWOT Analysis....................................................................................................... 4
PESTLE Analysis..................................................................................................... 5
OLI Framework....................................................................................................... 8
Conclusion............................................................................................................. 9
References........................................................................................................... 11

Introduction
This report brings out a discussion on international business strategy. While evaluating this
topic, the report will discuss Pestle analysis considering five important factors such as
political factors, economic factors, social factors, technological factors, legal factors, and
environmental factors. The report has undertaken SWOT analysis that is an internal analysis,
which decides whether the company is capable enough to enter into the market. Further, the
discussion has discussed on how the company will enter into the Indian market with the help
of eclectic paradigm known as (ownership, location, and internationalisation) framework.
The main goal of this framework is to provide a greater value to as compared to other
available international and national choices for both manufacturing of goods and services
(Cision pre news wire, 2017).
GWF (George Western Food Limited)
GWF is one of the New Zealand and Australia`s largest food manufacturing unit in nearly 58
sites employing more than 6000 people. The company is a wholly subsidiary of the
Association British food plc (George Weston Foods, 2019). Which has diversified
international food and retail group while operating in sugar, agriculture, ingredients, grocery,
and retail employing nearly 100000 employees in 46 countries (Cision pre news wire, 2017).
The company is a food processing with the distribution corporate as it offers range of various
bakery products such as cakes, crackers, tortillas, donuts, and other baked products. Apart
from this, the company offers health products, pharmacy, apparel, and banking services
(George Weston Foods, 2019).
SWOT Analysis
Opportunities Threats
1. Increase in the number of middle
class
1. Increasing cost of fuel and other raw
materials