International Business Strategy

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International Business Strategy
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INTRODUCTION
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Introduction continue....
 Telecommunication can be described as the exchange of information over a large
distance through the utilization of electronic means.
 These medium include mobile phones, computers, and the voice over internet
protocol among others.
 There are also other convenience services that the company offers such as ATM
TopUp, voicemail among others. There are other such services such as MMS,
SMS, e-mail SMS, the internet and mobile banking services.
 The company has managed to get more than 164.5 million users globally. The
company has licensed such as Internet Service Provider in 13 countries and GSM
in more than 20 nations in Africa.
 The company headquarters are in South Africa, and it has its presence in West and
Central Africa, South and East Africa and the Middle East and North Africa.
 The MTN Group's strategic objective is to improve the company operations with
various appropriate partnerships with many organizations and individuals (Oyebisi
& Agboola 2003).
 Some of the connections have been with Banc ABC which helps in the
enhancement of customer services for services of money loading and withdrawing
for their mobile phones use (Gerry & Kevan 2002).
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External and Internal Business Environment for MTN
 Due to the increase in the number of entrants into the market, MTN should
develop a shock absorber to ensure it protects the brand name and continues
being the number one choice for the customers.
 This analysis is to establish the company's performance within its
environment. There will be consideration of internal and external business
environments (Godwin 2013).
 The external forces are the PEST including political, economic, social and
technological factors. On the other hand, the internal environment will be
done through the SWOT Analysis.
External Environment Analysis
 MTN Group is being impacted the government policies and regulations
such as tax, registration of licenses, minimum wage income and others.
There is requirement for government approval in the situation where the
company need to develop relevant infrastructure. The irregularities in
policies impact the business operations (Frances 2006).
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