International Business Strategy of Rovio Entertainment

Running head: INTERNATIONAL BUSINESS STRATEGY OF ROVIO ENTERTAINMENT
International Business Strategy of Rovio entertainment
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INTERNATIONAL BUSINESS STRATEGY OF ROVIO ENTERTAINMENT1
Executive Summary
Mobile gaming is gathered to be highly trending and growing within the international mobile and
video game industry. This is the reason for which the developers of application based games are
making attempt in modernising the graphics console based gameplay. The report also revealed
that Rovio Entertainment faced strategic issue of copyright infringement is leading to
unauthorised merchandising of Angry Birds game that is being sold all over the world.
Considering such issue, strategic strengths attained by Rovio Entertainment is ensured through
redeveloping its new business model canvas was that it supported the organisation in ensuing its
completive edge of innovating a top performing game with advantages

INTERNATIONAL BUSINESS STRATEGY OF ROVIO ENTERTAINMENT2
Table of Contents
Introduction......................................................................................................................................3
Section A: Global Megatrends Impact on Strategic Position of Rovio Entertainment...................3
Rovio Entertainment SWOT Analysis.........................................................................................5
Section B: Business Model Canvas Changes Over Years in Rovio Entertainment Limited...........8
Conclusion.....................................................................................................................................13
References......................................................................................................................................14

INTERNATIONAL BUSINESS STRATEGY OF ROVIO ENTERTAINMENT3
Introduction
In the highly competitive global business environment most of the global organizations
are competing on developing competitive edge by implementing approaches of strategic
international business. Rovio Entertainment Limited is an established gaming company because
if it’s highest selling game “Angry Birds” that is situated in Finland. The gaming applications
offered by the company turned out to be the top selling game on the Apple Appstore over the
recent years (Forsgren and Johanson 2014). The organisation is also associated with managing a
broad range of business companies including the broadcast media, merchandising, publishing,
retail stores as well as the playgrounds. With the growing years, the company is observed for
addressing some strategic challenges that can impact in the international gaming sector. The
report has the objective to analyse the case study of Rovio Entertainment in evaluating the
manner in which changes in the international megatrends has caused the global companies in
enhancing their strategic management strategies. In addition, certain strategic alterations in the
business model canvas of Rovio Entertainment have also been analysed and revealing the
weaknesses and strengths of its existing business model based competitive strategies.
Section A: Global Megatrends Impact on Strategic Position of Rovio Entertainment
Major global megatrends that were gathered to take place in the international gaming
entertainment sector which is deemed have a drastic effect on the stratus market position of
Rovio Entertainment Limited (Helm and Gritsch 2014). This is for the reason that its gaining
product “Angry Birds” is evidenced to be ineffective over the long run because of such new
trends arising in the global market: