International Business Strategy - Assignment

INTERNATIONAL BUSINESS STRATEGY
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Contents
INTRODUCTION...........................................................................................................................3
Question-1........................................................................................................................................3
Discuss about the characterize the competition in the gambling industry of Macau..................3
Question-2........................................................................................................................................4
Describe about the institutional development may facilities the growth of gambling industry.. 4
Question-3........................................................................................................................................5
What are the resources and capabilities applicable in the performance of Wynn Macau?.........5
Question-4........................................................................................................................................5
Analyse the current information of Wynn’s operation in the Macau and identify the
development may significantly affect the performance of future................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
Gambling is basically type of platform to drive the economic growth of business process. It
might be positive and negative impact on the business activities. It will discuss about the
characteristics of competition in the gambling sector of Macau. There are different types of
institutional development always facilities towards the growth and development. Furthermore, it
will describe about the resources required in the performance management of business process.
At last, this documentation will discuss about the operations of Wynn and also identify the
development that may effect on the performance of business.
Question-1
Discuss about the characterize the competition in the gambling industry of Macau.
The dynamic competition take place in different places and location within Macau which
includes the large geographical areas in the south of mainland. The market of Macau is
continuously growing in higher rate in upcoming year. It can be analysing the Gaming industry
of Macau such as Wynn hotel and resorts (Finn & et.al., 2018). In this organization, Managers
can use the porter five forces tool to identify the competition forces that influence the business
growth and development. It is significantly impact on the business productivity in its gaming
industry. It is to be considered the five forces to analysis the industry.
Threat of New Entrants
New entrants of casino, hotels and resorts must bring the innovation and new way to do
the things. In this way, it can put pressure on the gaming industry by using reduce cost, added
new value propositions and pricing strategy etc. For Example- Wynn Macau is used the
innovation in their product and service and target the potential customers. In this way, it is
building the economic scale with the lower cost per unit. Wynn has been spending a lot of money
on the research and development to understand the regular standards.
Bargaining power of Buyer
The buyers are very demanding a lot so that they want to buy the best offering which
available by paying the less cost as possible. In this way, it can put pressure on Wynn casino and
resort to run the long term profit. When it higher the bargaining power of client and also higher
the ability to maximize the offers, vouchers and discounts.
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Threat of substitute
Wynn resort and casino always trying to launch new products that can meet the
requirement of consumers otherwise the enterprise may suffer the problems (Samiee &
Chirapanda, 2019). The threat of substitute service or item is very high if it provides the value
added services in different manner. Wynn Macau can understand the core resource of product
development and also increasing the switching price of client.
Bargaining power of Supplier
Many Gambling industries will buy the raw materials from multiple suppliers. They were
dominating position to reduce the margin level of Wynn Resorts in marketplace (Grove r& et.al.,
2018). The powerful suppliers in the Gaming industry to use their negotiation power for
extracting the cost of Casino and resorts. In this way, it is directly impacts on the overall
bargaining power of buyer.
Rivalry among the existing competitors
It is important part of industry to drive down the prices and also decreases the overall
productivity and profitability in marketplace. Wynn firm operates the competitive advantage and
also tale the long terms development in the organization. It is also collaborating with the
competitors for increasing market values in global world.
Question-2
Describe about the institutional development may facilities the growth of gambling industry.
Institutional development is main central part of Gambling industry in terms of economic
growth and development. It has been created the policies and procedures to manage the resources
or deliver the services for suitable development. It is facilitating the gambling industry to
identify the parameter through economic data from the regional information of Macau (Holmes
& et.al., 2018). It also contains some personal information about the employment data which
help to use and measure at the level of business. It involves the employment and earning in
Gambling industry.
As per case study, it can be introduced the individual visit Scheme in July 2003 that
provide the large number of tourist places such as Mainland. It is mainly boosting the
performance in terms of visiting and some main client may fewer to restrict in the enter.
Afterwards, it has a perform the operations of supply chain in the Macau to identify thorough the
institutional factors such as legislation of 16/2001 and other administrative regulation of
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25/2001. This type of regulation should be made the monopoly market that can turn into the
oligopoly market.
In gambling industry, there are many types of casino will not allow the Gaming table so
that it has increased the revenue increase fast due to the main gaming source. In VIP, main
Operator of junket legalization has used for securing the revenue of gaming in 2010.
Question-3
What are the resources and capabilities applicable in the performance of Wynn Macau?
Wynn Macau is based on the luxury casino and hotels in the region of the Administrative
region of the china (Hsieh, Ma & Novoselov, 2019). It operates by the global level resort
developer and explore the business all over the world. There are different types of resources and
capabilities applicable in the Wynn Macau performance and efficiency.
Based on the performance and efficiency, Wynn Macau is winning in terms of
performance metrics and also increase more productivity or profitability in terms of single
property. It can be analysed success report of business which yield to generate in the Mass, non-
gaming enterprises and slots etc. it is out standing the profitability performance of Wynn that
will consider the low number of gaming tables, space area of retails compare with the other
venetian.
On the other hand, the it has a strong financial strength of Wynn because of their luxury
area or property development (Olson & et.al., 2018). It always maintains the strong position to
cater the upper level of marketplace. It maintains the prestigious 5 star ranging rewards
reinforcements and its leadership quality to perform specific task. It helps to transformation into
the global attractive of leisure destination.
Question-4
Analyse the current information of Wynn’s operation in the Macau and identify the development
may significantly affect the performance of future.
Wynn has performed the different type of operations that offering space for gaming table
and provide wide range of games within the 303 tables, slots machines, poker pit and other type
of casinos etc. there are approximately 1,008 rooms, food and beverage facilities provide to their
clients (Priem, Wenzel & Koch, 2018). It includes the Wynn operations to show the chinses
zodiac to encourage the people along with the attractive tree and other fortune.
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On the other hand, yes it can be identified that development may effect on the
performance of Wynn because of policy related the anti-corruption. It was published in 2015, it
has been declined the gambling revenue of 17.4percent as per the last year. The government
wants that Wynn dependence of the VIP gaming table which has required to develop the proper
tourist attraction for friends and families.
The limiting factors related the competition in the gaming that Wynn Macau allow to
provide the revenue of gaming that significantly increases from 339 in 2002. It needs to develop
for further enhancement and contributed towards the non-gaming revenue in the Macau.
Competition level is important factor that may change the performance of business and also
impact on the society and community.
CONCLUSION
Gambling is a platform to drive the economic growth of business process. It summarised
that the characteristics of competition in the gambling sector of Macau. There are different types
of institutional development always facilities towards the growth and development. Furthermore,
the resources required in the performance management of business process. this documentation
will analyse about the operations of Wynn and also understand the needs of development that
effect on the performance of business.
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REFERENCES
Book and Journals
Finn, A. & et.al., (2018). The Ultimate MBA Book: Get the Edge in Business; Master Strategy,
Marketing, and Finance; Enjoy a Business School Education in a Book. Hachette UK.
Grover, V. & et.al., (2018). Creating strategic business value from big data analytics: A research
framework. Journal of Management Information Systems. 35(2). 388-423.
Holmes Jr & et.al., (2018). International strategy and business groups: A review and future
research agenda. Journal of World Business. 53(2). 134-150.
Hsieh, C. C., Ma, Z., & Novoselov, K. E. (2019). Accounting conservatism, business strategy,
and ambiguity. Accounting, Organizations and Society. 74. 41-55.
Olson, E. M. & et.al., (2018). The application of human resource management policies within the
marketing organization: The impact on business and marketing strategy
implementation. Industrial Marketing Management. 69. 62-73.
Priem, R. L., Wenzel, M., & Koch, J. (2018). Demand-side strategy and business models: Putting
value creation for consumers center stage. Long range planning. 51(1). 22-31.
Samiee, S., & Chirapanda, S. (2019). International Marketing Strategy in Emerging-Market
Exporting Firms. Journal of International Marketing. 27(1). 20-37.
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