International Business Strategy - Assignment

Added on -2021-02-21

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INTERNATIONAL BUSINESS STRATEGY1
ContentsINTRODUCTION...........................................................................................................................3Question-1........................................................................................................................................3Discuss about the characterize the competition in the gambling industry of Macau..................3Question-2........................................................................................................................................4Describe about the institutional development may facilities the growth of gambling industry..4Question-3........................................................................................................................................5What are the resources and capabilities applicable in the performance of Wynn Macau?.........5Question-4........................................................................................................................................5Analyse the current information of Wynn’s operation in the Macau and identify thedevelopment may significantly affect the performance of future................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................72
INTRODUCTIONGambling is basically type of platform to drive the economic growth of business process. Itmight be positive and negative impact on the business activities. It will discuss about thecharacteristics of competition in the gambling sector of Macau. There are different types ofinstitutional development always facilities towards the growth and development. Furthermore, itwill describe about the resources required in the performance management of business process.At last, this documentation will discuss about the operations of Wynn and also identify thedevelopment that may effect on the performance of business. Question-1Discuss about the characterize the competition in the gambling industry of Macau. The dynamic competition take place in different places and location within Macau whichincludes the large geographical areas in the south of mainland. The market of Macau iscontinuously growing in higher rate in upcoming year. It can be analysing the Gaming industryof Macau such as Wynn hotel and resorts (Finn & et.al., 2018). In this organization, Managerscan use the porter five forces tool to identify the competition forces that influence the businessgrowth and development. It is significantly impact on the business productivity in its gamingindustry. It is to be considered the five forces to analysis the industry. Threat of New EntrantsNew entrants of casino, hotels and resorts must bring the innovation and new way to dothe things. In this way, it can put pressure on the gaming industry by using reduce cost, addednew value propositions and pricing strategy etc. For Example- Wynn Macau is used theinnovation in their product and service and target the potential customers. In this way, it isbuilding the economic scale with the lower cost per unit. Wynn has been spending a lot of moneyon the research and development to understand the regular standards. Bargaining power of BuyerThe buyers are very demanding a lot so that they want to buy the best offering whichavailable by paying the less cost as possible. In this way, it can put pressure on Wynn casino andresort to run the long term profit. When it higher the bargaining power of client and also higherthe ability to maximize the offers, vouchers and discounts. 3

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