TABLE OF CONTENTS INTRODUCTION................................................................................................................................3 MAIN BODY.......................................................................................................................................3 CONCLUSION....................................................................................................................................7 REFERENCES.....................................................................................................................................8 2
INTRODUCTION International business strategy is considered as a well structured plan which provides a guide to diverse commercial transactions taking into account among business organizations of two different countries. In the support of this, it can also be stated that the international business strategy is activities which are performed by private organizations in order to meet goals and increase the profit margin ratio while dealing in international marketplace. Number of business organizations are focusing on diverse strategies while dealing in domestic market as well as international market. In order to have proper understanding regarding concept of international business strategies the learning will consider two business organizations. Key purpose of learning is to understand the gape between strategies that companies adopt at home and host location. MAIN BODY Porter Diamond Model As per the view of Anette and Sylvie (2013) porter diamond model is a technique which provides better explanation to competitive advantage while dealing in different nations. With an assistance of porter diamond model the business organizations can focus on certain specific factors which can influence the operational activities (Anette and Sylvie, 2013). In the support of this, it can also be asserted that it is a model which facilitates in effective analysis of diverse global factors and improve the strategies which can provide effective competitive advantage in global market. Jifeng (2013) has stated that the porter diamond model is beneficial for efficient design of strategies which can assist in highly competitive market. It considers number of global factors which can influence the operations of business firm such as economy, social, etc. With an assistance of this, approach the business organizations can easily focus on diverse clusters which relates to the industry and help in attaining better competitiveness (Jifeng, 2013). Moreover, Li and Solis (2013) has said that the organizational performance can also be analysed in appropriate manner with comparison of other organizations/competitors. In the support of this, it can be said that the porter diamond model is classified in diverse factors such as factor conditions, demand conditions, related and supporting industries, firm strategy or structure, government and chance (Li and Solis, 2013). In this respect, Simerson (2011) has critically explained that with an assistance of porter diamond model the business organizations Page |3
can focus on diverse resources which are essential for better competitive advantage such as human resource, knowledge, physical, capital resource, etc (Simerson, 2011). In the support of above statement it can be said that the Mcdonalds is focusing on various factors which specifically relates to the food and beverage industry. Improved focus on these factors is significant for better gain of competitiveness. Riasi (2015) has stated that while operating in global market the Mcdonalds focuses on the diverse global factors which relates with the overall industry and while dealing with the domestic market the management of Mcdonalds focuses on domestic factors like social needs, economic factors, etc (Riasi, 2015). Furthermore, Zhao (2011) has also contended that while dealing in home market the company can easily create better competitive advantage with an consideration of demand conditions. In these conditions the social factors also forces management of Mcdonalds to bring number of innovations in products in rapid manner (Zhao, 2011). It also provides better competitive advantage to the firm over its competitors as company advance its product line faster as compared to competitors. In the support of this, Zhao (2012) has critically stated that improved consideration of related and supportive industry also provides great level of assistance in creating competitive market position. With an assistance of this, Mcdonalds can easily have production and input which are critically significant for innovation as well as internationalization of firm. It also provides an great opportunity to reduce the overall cost of global level operations and provides cost effective inputs (Zhao, 2012). It also allows business organization to have number of up gradation in the operational activities as per the global market needs. Bakanand Dogan (2012) has also argued that these kinds of up gradation within organization provides synchronized work and innovation. Other than this, Honda auto mobile is also uses different kinds of strategies while dealing in domestic as well as international marketplace. In the support of this, Bakan and Dogan (2012) has asserted that the organizational structure of Honda automotive is differ at both locations which indicates that the business firm is using different strategies at both home and host locations. In this management of Honda automotive design goals and actions as per different market needs and perception so that work can be managed in proper way and lead business to impressive success (Bakan and Dogan, 2012). In the support of this, it can be stated that the Honda automotive is using different strategies. For example, in Japan company is more focused on sports bikes which contains more engine power. But while dealing in India the business Page |4
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organization is focused on normal bikes which contains less engine power and provide high mileage. In this respect, Zhang and Zhao (2012) has said that business organizations are using different strategies while dealing in international market.It provides better opportunities to business firms and facilitates in effective capturing of market share in new market. Government also plays a key role in business operations and it can influence the determinants of competitiveness. Zhang and Zhao (2012) has critically explained that the government policies can impact the supply conditions of business firm so it is necessary for business organization to consider government policies while dealing in international market. It can also have some influences on the production factors and demand conditions in the home market which will impact the competitiveness (Zhang. and Zhao 2012). Government interactions at local and national level is more easier as compared to international level. In the support of this, Meng (2015) has stated that it is a key reason that Honda automotive firm is adopting different strategies at domestic and global level. During the operations and business expansion within JapanthemanagementofHondaMoto.CorporationLtd.caneasilycontactwithJapan government in easy manner and there are less restrictions of company as it is its home location (Meng, 2015). But on the other side, while entering in India the business organization has signed agreement with the local organization named Hero. It was essential for management of Honda to have partnership agreement with Hero as per the standards of Indian government. Home and host location strategies As per the view of Ozgen (2011) while dealing in China firstly Mcdonalds has faced number of issues because they have replicated their United Nation culture in its Chinese operations. It has not been accepted by Chinese culture so later on company has changed its strategies as per the consideration of Chinese culture (Ozgen, 2011). This kind of case studies also indicates that the business organizations are focusing on different strategies while operating in home and host locations. In the respect of this, Joseph andEshun (2009) has contended that the management of Mcdonalds has also changed in menu as per the perception of Chinese culturewhichhasalsoprovidedgreatbusinessopportunitiesandfacilitatesinmeeting sustainability standards (Joseph and Eshun, 2009). Culture of restaurants has also been modified by the management as in China coffee houses are more popular rather than fast food joints. In the support of above statement, Lafley andMartin (2013) has contended that the Mcdonalds mainly operates its business from United states. Company uses different strategy Page |5
while operating in United States. Key motive of Mcdonalds U.S. is to impact the perception of customers by offering good value item and include number of food items in menu as per needs of U.S. as well as different nations needs. It is because U.S. stores have equal ratio of visit regarding U.S. citizens as well as othernations. Lafley andMartin (2013) has also concluded that the advertising strategy of Mcdonalds is also different as compared to other nations. In UnitedStatesthecompanyusesphotographsoffarmerswhosupplyrawmaterialsto organization (Lafley andMartin, 2013). Moreover, the menu is also different as compared to other nations such as chicken bases dishes are more introduced. According to Marren (2012) Honda is effectively focusing on global perception in order to have effective supply of its products and provide reasonable price for worldwide buyers. It is also essential for improvement in satisfaction level of world wide buyers. On the other side, in Japan the business organization is effectively providing enhanced level of satisfaction to domestic customers (Marren, 2012). In Japan company is instantly focusing on renowned of its innovation, excellence and advanced engineering which can provide best outcome in the Japan auto market. Marren (2007) has concluded that the management of Honda automotive firm is focusing on different strategies in order to attain better market share and hold competitive advantage in host as well as home location. Usefulness In the support of usefulness of porter diamond model in the context of international market, Nickols (n.d) has stated that with an assistance of this model the business organizations can easily reflects the fours dimensions of competitiveness within business. For example, the government policies of both home and host nations are different so it is necessary for business organizationtounderstandthegapeamonggovernmentpoliciesinordertoboostthe organizational effectiveness (Nickols, n.d.). In this respect, the Ricart (n.d.) has also concluded thattheeconomicconditionsofnationsarealsodifferwhichcreatesdiversificationin government policies that can have direct impacts the organizational developments. As per the view of Marren (2007), government policies also provides great level of assistance to the business organizations. Government policies and investment in education projects provides effective workforce to the business firm (Marren, 2007). This clearly indicates the organizations must look forward to nations who are investing more on education policies and investment policies as it provides an effective allocation of diverse resources such as raw Page |6
material, workforce, etc.Marren (2012)has also asserted that the presence of supporting industries in close proximity to manufacturing companies can reduce input costs and increase profits. In the support of this, it can also be stated that with an improved focus on supporting industries the management of business organization can easily attain raw materials which is beneficial for effective competitive advantages. Martin (2013)has also concluded that the business organization can have effective sustainability in the competitive market while dealing in home market and meet the needs of global business environment while operating business in international market (Joseph and Eshun, 2009). It provides better opportunities in the context of technology, social and other essential factors which can influence work culture. CONCLUSION As per the above study it can be concluded that number of business organizations are using different kinds of strategies while operating in home and host locations. It is beneficial for effective development of business opportunities and lead business to impressive success. It has been identified that the porter diamond model is also beneficial for business organizations while operating in global market. Moreover, while dealing in home market the company can easily create better competitive advantage with an consideration of demand conditions. With an improved focus on porter diamond model factors the business organizations can gain better competitiveness. Page |7
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REFERENCES Books and Journals Anette, S. and Sylvie, C. K., 2013. Strength of ties involved in international new ventures. European Business Review. 25 (6). pp.536 - 552 Jifeng, M., 2013. Networking capability, new venture performance and entrepreneurial rent. Journal of Research in Marketing and Entrepreneurship. 15(2). pp.101 - 123. Joseph, P. And Eshun, J., 2009. Business incubation as strategy.Business Strategy Series. 10(3). pp.156 – 166. Lafley, A. and Martin, R., 2013.Playing to Win: How Strategy Really Works. Harvard Business Press. Li, C. and Solis, B., 2013.The Seven Success Factors of Social Business Strategy.John Wiley & Sons. Marren, P., 2007. High-functioning business strategy.Journal of Business Strategy. 28(6). pp.37 – 39. Marren, P., 2012. The devil's dictionary of business strategy.Journal of Business Strategy. 33(4). pp.58 – 60. Meng, Q., 2015. Comprehensive Development Evaluation System of Asian Infrastructure Investment Bank Based on Double Diamond Model.American Journal of Industrial and Business Management. 5(07). pp.518. Ozgen,E.,2011.Porter'sDiamondModelandOpportunityRecognition:ACognitive Perspective.Academy of Entrepreneurship Journal.17(2). pp.61. Riasi, A., 2015. Competitive Advantages of Shadow Banking Industry: An Analysis Using Porter Diamond Model.Business Management and Strategy.6(2). pp.15-27. Simerson, K. B., 2011.Strategic Planning: A Practical Guide to Strategy Formulation and Execution.ABC-CLIO. Zhang, L.Y. and Zhao, G.H., 2012, September. Research on Competitiveness of Coal Enterprises in Shanxi Province-Analysis Based on Michael Porter’s" Diamond Model". InAdvanced Materials Research.524. pp. 2911-2919. Zhao, Z.Y., 2011. A critical analysis of the photovoltaic power industry in China–From diamond model to gear model.Renewable and Sustainable Energy Reviews.15(9). pp.4963-4971. Zhao, Z.Y.,2012. Foreign architectural and engineering design firms’ competitiveness and Page |8
strategies in China: A diamond model study.Habitat International.36(3). pp.362-370. Online Nickols,F.,n.d.StrategyDefinitionsandMeaning.[pdf].Availablethrough: <http://www.nickols.us/strategy_definitions.pdf>. [Accessed on 9 December 2015]. Ricart, J. n.d.From Strategy to Business Models and to Tactics.[pdf]. Available through: <http://www.hbs.edu/faculty/Publication%20Files/10-036.pdf>.[Accessedon9 December 2015]. Page |9