Globalization and Business Sustainability

This assignment examines the complex relationship between globalization and business sustainability. It discusses the challenges and opportunities presented by a globalized economy, particularly concerning resource management and the need for businesses to analyze prevailing market conditions before expanding operations. The text emphasizes the importance of sustainable resource use for long-term economic growth and encourages businesses to consider environmental and social impacts.

International Business

An international business mainly comprises with certain mercantile proceedings with an
active presence of both private and governmental organisations. This precisely refers to some
precise transactions of sales, logistics, investments and transportation, etc., within two or more
locations. It is beyond to their political, socio-cultural, economical and financial peripheries with
a primitive consideration of accordingly commencing the work (Folsom, R.H. & et. al., 2012). It
is mainly to adhere by such stipulated clauses of the regimental bodies where their predefined
principles usually tends to differ from one another depending upon the distinct nature of variant
countries and nations. An international business is basically referred to a succeeding outcome of
globalisation that has rendered an ease of expansion to large business organisations.
However, a smaller business enterprise can together refer to extend their business
activities with some mitigated measures of international business. It is with a fundamental factor
of globalisation where it has significantly alleviated the means of transportation with some other
vital amenities of exchanging goods and services among two or more regions (Poulis, Poulis &
Plakoyiannaki, 2013). The present study is however based upon a cogitative sense of activating
into the countries of BRICS with is an abbreviated signifier of five leading nations of Brazil,
Russia, India, China and South Africa was a subsequent resultant of a controversial debate into
the year 2010, before which it was merely referred as BRIC.
International business consists of a set of varied environmental constituents where the
political components are fundamental associated with the legal considerations of a peculiar
nation. It is where the solicitous firms are primarily required to consider the regimental facets of
the location onto which they are referring to extend their business transactions (Khilji, 2012). As
a consequent approach of expansion, the concerned entities are strictly recommended adhering
by the laid down policies and procedures of the continent into which they are willing to enlarge
their business activities. The socio-cultural elements are mainly referred to the existent number
of potential users into the expanded regions where the firms are primarily required to scrutinise
the predominant nature of their choices.
It is referred to be a foremost prospective of commencing a succeeding business outer
than once own domestic arena. It is where the enlarging establishment is stringently advised to
make a primary investigation of the ongoing preferential demand of the users located in that
particular region (Global environment, 2016). This mainly reflects the organisations to
concentrate upon the altering preferences of the market with such demographic change utterly

matters to acquire a considerable result from business expansion. It directly impacts upon the
intrinsic structure of the business with some effective means of advertisement and broadcasting,
etc. This in turn refers to the promotional activities of the entities by vitally considering about the
most respondent resultant by the users.
Technological factors are also referred to be a connected dimension of the above
ascertained components where it vitally suggests the expanding enterprises to work with some
expertise mean of machineries and equipments to serve the users (Ueda, 2012). This is for
instance can be related to the efficient working of McDonald's where they use the most advanced
techniques of servicing their consumers. It together includes their modern procedures of baking
and making the food with some equally efficacious strategies of taking orders and payments, etc.
The economic constituents directly relates to the contributory aspects of the nations referred in
BRICS where it is made up of total five leading countries of Brazil, Russia, India, China and
South Africa.
The economic stipulations of these continents is with a direct reflection to their monetary
stipulations which may modify on time to time basis. It is therefore considered existing with
slight complex stature that directly influences the financial decisions of the extending businesses.
These factors often results in creating an impeding state of international business where the
organisations are continuously required to work on a laid down orientation of their affiliated
activities (Jenkins, 2013). It is where the monetary barriers are often associated with the blocked
temperament of currencies which is yet again linked to a political persuasion of obstruction.
Differential exchanging rates is referred to yet another major element of barrier that mostly
control the importing practices of goods.
These financial obstructive elements leads to create a troublesome situation of balancing
the payments as a major issue for the importers where they are directly refused to exchange their
domestic medium of exchange into the currency of the vendor. Tariff and restriction on trading
are referred to some other vital issues of international business which together varies from
countries to countries (Dunning, 2012). In addition to which, the governmental barriers are
mainly referred to an unstable political environment of the nations where it can drastically result
into a violent attitude towards the foreign entities in order to destruct their constitutional
existence into the nation. This resultantly creates an unfavourable circumstance of trading into

such tenderised environment of the regions where it can also lead to activate the socio-cultural
barriers.
It is where the strong political supporters of foreign location may not allow such active
existence of companies who are operating from any other cultural reforms. With a similar
reference to the countries in BRICS, all five nations are referred to be amongst the emerging
continents with a leading preference to India and China for such business commencements
(Figge & et. al., 2012). It is mainly due to their active existence into the sectors of service and
manufacturing at a global level that has significantly affected the dormant developed locations.
The leading continents of BRICS are hence referred to make a vital contribution of 10% into the
worldwide economy with a rising demand of energy sectors.
However, a major point of critique is a predicted assumption of resources into the active
nations of BRICS where the origins are falsely foreseen by the seekers. It is where the resources
are hereby considered to be enormous in nature that doesn't matches with the real condition. This
significantly means to sustainably use the available number of resources for prolonging nation's
economic growth (Maertens, Colen & Swinnen, 2011). Furthermore, the solicitous business
entities who are referring to expand their business activities are together required to make a prior
approach of analysing the prevalent stipulations of the markets in order to acknowledge their
existent measures of working.

REFERENCES
Books and Journals
Dunning, J. H. (2012). International Production and the Multinational Enterprise (RLE
International Business). Routledge.
Figge, F. & et. al. (2012). The sustainability balanced scorecard–linking sustainability
management to business strategy. Business strategy and the Environment. 11(5). pp.269-
284.
Folsom, R. H. & et. al. (2012). International business transactions: a problem-oriented
coursebook.
Jenkins, R. (2013). Transnational Corporations and Uneven Development (RLE International
Business): The Internationalization of Capital and the Third World. Routledge.
Khilji, S. E. (2012). Editor's perspective: does South Asia matter? Rethinking South Asia as
relevant in international business research. South Asian Journal of Global Business
Research. 1(1). pp.8-21.
Maertens, M., Colen, L. & Swinnen, J. F. (2011). Globalisation and poverty in Senegal: a worst
case scenario?. European Review of Agricultural Economics.
Poulis, K., Poulis, E. & Plakoyiannaki, E. (2013). The role of context in case study selection: An
international business perspective. International Business Review. 22(1). pp.304-314.
Ueda, K. (2012). Banking globalization and international business cycles: Cross-border chained
credit contracts and financial accelerators. Journal of international Economics. 86(1).
pp.1-16.
Online
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