International Business: Boost Juice Australia Expansion in Japan and UAE

Running head: INTERNATIONAL BUSINESS
INTERNATIONAL BUSINESS
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1INTERNATIONAL BUSINESS
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Overview of the company......................................................................................................3
Analysis of the country, Japan................................................................................................3
Analysis of the country, UAE................................................................................................4
Favorable country for expansion of Boost juice Australia.....................................................5
Conclusion..................................................................................................................................6

2INTERNATIONAL BUSINESS
Introduction
Business expansion has become a requirement due to the wave of globalization in the
21st century. Expansion f business on an international level is important for every
organization to showcase their products to people all over the globe and mark their growth.
The chosen product this paper talks about is the smoothies by Boost Juice Australia and it is
going to analyze two countries Japan and UAE. This paper is going to assess the factors of
the country and provide details of why and which country is more suitable for the foreign
expansion of the product.
Discussion
Overview of the company
Boost Juice Bars in Australia are juice bars that sell fruit juices and smoothies. The
company was founded in March 2000 by Janine Allis. The headquarters of the company is
situated in Chadstone, Melbourne, Australia. The first ever store of the company was located
in Adelaide, South Australia (Boostjuice, 2019). The company is currently operating in 500
stores in 13 countries. The revenue of the company is $2.5 million. The price if the juices and
smoothies depend on the quantity. The estimated prices of juices are about $7.10, the
smoothies are estimated at $7.60 and the protein drinks at about $9.20. The products include
smoothies, juices and protein shakes (Boostjuice, 2019).The company has already expanded
in many countries and trying to expand in other countries with their famous products.
Analysis of the country, Japan
Japan is considered to be the world’s second largest developed country in terms of
their economy. Japan has a market orientated economy (Lockwood 2015). The average
annual GDP growth rate of the country has averaged at a 0.30% (Tradingeconomics, 2019).