International Business Assignment - Zara

Added on - 28 Jan 2020

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INTERNATIONAL BUSINESS
EXECUTIVE SUMMARYInternational business is defined as the activity of buying and selling of goods andservices across the nations and on cross border level. This features to the most critical and toughjob for every sector as the resources which are employee and engaged need to be very effectiveregarding its working and operations. The present report is a medium which has been presentedwith the key aim of analysing the investigation made in context to study how firms which areengaged in global business need to undertake steps for producing and selling their goods andservices. Zara which is a biggest retailer of high end fashion clothes have been chosen as a partof current research. The study highlights on both challenges and positive outcomes which a firmhas while conducting activities with each other. This is due to the reason by which Zara isencompassing through tremendous changes and execution of several responsibilities which aremajorly inclined to produce products and promote them as per the customer’s demand, choiceand need.
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1METHODOLOGY..........................................................................................................................1FINDINGS.......................................................................................................................................1Foreign Direct Investment (FDI)............................................................................................2International Trade Theory.....................................................................................................4International Strategy.............................................................................................................6Cultural Differences...............................................................................................................8Ethics and CSR.....................................................................................................................10CONCLUSIONS............................................................................................................................13REFERENCES..............................................................................................................................14
INDEX OF TABLESTable 1: Standardization and Adaptation Matrix.............................................................................8Table 2: Comparison of Zara’s Supply Chain Process with Conventional Wisdom.....................13
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