International Business: Overview, Impacts, and Entry Strategy

International business

Table of Contents
INTRODUCTION...........................................................................................................................1
CRITICAL ANALYSIS..................................................................................................................1
Overview of organisation.......................................................................................................1
Impacts the host country conditions.......................................................................................2
Analyse the host county’s culture and its impact on the internationalisation process of the
company.................................................................................................................................4
Appropriate entry strategy and the internationalisation strategy............................................6
CONCLUSION & RECOMMENDATIONS..................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
International business is define as trade of services and products, technology, capital or
knowledge in international marketplace as to generate new revenue potential and exposed to
foreign investment in order to undertake new opportunities (Ghauri, Grønhaug and Strange,
2020). For growth present report has been conducted on Kambi group PLC operate their
operations in gaming industrial segment and offer products related to online gaming and casinos,
Software and associated services. In this report formative discussion has been made on company
overview and impacts the host country conditions on company internationalisation process.
Lastly recommendation and appropriate strategy for entry is being mentioned in this report for
company.
CRITICAL ANALYSIS
Overview of organisation
Kambi group PLC conducts their business operations as a business- to- business provider
of sports betting services. This has been evaluated that respective entity provide software
platform with front-to-end user interface, risk management, odds compiling and consumer
intelligence. This company operate services in gaming industrial sector and perform their
operations with more than 863 employees. It has been identified that this leading B2B service
provider of premium sports betting products aim to deliver ultimate solution and services to their
partners with having main vision to develop the world leading ultimate service and solution to
our partners. Further it has been determined that with highly skilled employees which is one of
the most important strength in terms with resource of entity offer innovative services through
which they earn maximum revenue. According to the recent published data by Kambi group PLC
in the year 2020 it has been identified that this sports betting technology organisation Revenue
amounted to €27.9 (Q1 2019: 21.0) million for the first quarter of 2020, an increase of 33%
comparatively to last time frame (Kambi Group plc Q1 Report 2020).
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