International Business || Assignment

RUNNING HEAD: INTERNATIONAL BUSINESS
Title: International business
Name of Student:
Name of University:
Author Note:

1INTERNATIONAL BUSINNES
Section 1:
1. Germany, being an economically flourished country is the home base of various large-scale
multinational companies like Puma, Adidas, BMW, Volkswagen, E.O.N. etc. These companies
were founded in Germany and have its headquarters situated in there (Bulmer & Paterson, 2014).
A large number of smaller companies in Germany, at present, are also turning towards the
international markets.
2. At the surface level, Germany seems to have benefitted largely from the process of
globalisation from the viewpoint of salaries and wages. The job opportunity has increased to a
large extent since the products produced in Germany are sold at world market despite the high
labour costs in the country. The country has blocked the process of minimum wage since it
obstructs the opportunities. The minimum age per hour since 1st January 2020 had been 9.35
Euros. Moreover, the trade liberalisation in Germany has resulted in the specialisation patterns
and with the availability of the cheap labours from developing countries, one of the major
disadvantages that the country faces is the loss of jobs and the economic inequality. While the
entrepreneurs and the corporate are earning a considerable amount by outsourcing the labours,
the labourers are suffering particularly because of this outsourcing. The Cultural sovereignty is
also being affected in the country by the globalisation as the social relations are becoming
delinked from the internal geography. Thus, the sovereignty in culture is affected since the
accumulation of various people from different ethnic races creates an amalgamation, diluting the
basic structure.
3. The overall index of globalization covers the economic, social, and political dimensions of
globalization. Higher values denote greater globalization. According to the statistics presented by

2INTERNATIONAL BUSINNES
the global economy, Germany until 2017 had the globalisation rank of 88.69 points (The global
economy.com 2019).
4. To the companies that are seeking a profitable business in the new markets find a great amount
of opportunity in Germany since the country has a great power of economy. Germany, being the
biggest economical power in Europe and the fourth largest in the world, offers the companies
that are aiming to set up business in here a great amount of financial security and productivity.
Though the labour cost of the country is quite high, the highly skilled workforce is a complete
advantage for any company (Roesel, 2017). Moreover, since the country is the largest consumer
market in the world, the companies will earn enough to meet out the high wages, as the
productivity will be higher enough.

3INTERNATIONAL BUSINNES
Section 2:
1. The country of Germany is largely dominated by the Germans who form the largest ethnic
race in the country having the total percentage of 87.2 percent. However, in various territories
and areas, people are intermingled inevitably by other sects. The south and the western part of
the country is known as the Celtic Origin in the region. Before 1950s, the ethnic minorities in
Germany were few, except for the Jews, the population of which race was decimated during the
Holocaust. At present, however, the other ethnicities in the regions are Turks (1.8%), Polish
(1%), Syrians (1%) and others 9% according to an estimation done in 2017. (Yumurtacı,
Galipoğlu & Kotzab, 2015,)
2. The German culture is made unique by its language, people and above all their ethnic
traditions. Most of the traditions and values of Germany has its root in their rich history of being
a part of the Holy Roman Empire and finally being the most influential economy in the world.
One of the major values that they hold is their familial ties. The people consider their familial as
well as social ties to be very strong. The basis of this may lie in their long struggles in history of
their unification. In their political beliefs, they hold high their extreme righties values. In their
ethical values, they generally uphold a moderate position. For example, the country has a strong
call for the protection of unborn child and thus, abortion has been made illegal. The Germans
believe in stoic philosophy, and thus hold precision and perfectionism as essential elements.
3. Some of the identifiable manners and customs of the Germans are:
a. the urban gardening is one of the most common customs among the Germans. The people
commonly hold a plot in a communal garden.