International Engineering Management: Cultural Specificity in Vietnam and Kenya

RUNNING HEAD: International engineering management
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Caterpillar
International engineering management

International engineering management
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Contents
Introduction...........................................................................................................................................2
Facilities for the new business in Vietnam and Kenya..........................................................................2
Cultural specificity in the terms of geopolitical characteristics.............................................................3
Conclusion.............................................................................................................................................4
References.............................................................................................................................................5

International engineering management
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Introduction
This report helps in understanding the cultural specification of Vietnam and Kenya. The
business situation in both the countries is analyzed to understand the cultural specifications.
Both are the convenient locations for providing facilities to the new businesses. This task
defines the facilities provided for the new business. Finally, the cultural specifications of
Vietnam and Kenya have been discussed in the terms of general geopolitical characteristics.
Facilities for the new business in Vietnam and Kenya
Vietnam has a stable government and communal structure which makes it a perfect place for
the capital investment. Vietnam is situated in the cradle of Southeast Asia and bordered by
China. The geographic advantage of the country serves as a home base to the companies. It is
one of the fast-growing Asian companies with high GDP growth. The GDP was 6% in 2014
whereas it increased to 6.7% in 2015. The country is the enormous importer of capital goods
which are essential to meet infrastructure needs and the consumer goods in order to satisfy
the expanding consumer market. The macroeconomic environment has been stabilized due to
the upgrading of the stability of exchange rates and a decrease in the level of inflation. The
country remains one of the smart locations for the foreign investors on the account of low
wages, favorable demographics, political stability, and location (Parsons, 2017).
The people of Vietnam are having a specific mix of cultures, languages, and history.
Vietnam is the most ethnically homogenous country and makes up 90% of the population
with Vietnamese. The 85% of the population belongs to the indigenous groups that are Thai
and Hmong. Most of the country’s vocabulary comes from the Chinese language (Van
Chung, 2015). In 1910, it made French the official language. Buddhism is the largest religion
in Vietnam. There are other religions such as Catholicism, Cao Dai, and Hoa Hao sects.
According to the report of the World Bank, the attractiveness of Kenya has improved to
investors. The country has been ranked third in the report of World Bank 2017 in the ease of
doing a business index. Kenya is considered the economic, viable and logistics hub of East
Africa. Kenya is the third most competitive economy. Kenya promotes both local and FDI.
The government of Kenya has simplified the business license and efforts to amend the
companies act. Most of the investment in Kenya falls under the micro and small business
sector (Ngomuo, Mneney & Ndakidemi, 2014). The country has been popular in fascinating