Critical Evaluation & Reflection on Porter’s Generic Theory

This document provides a critical evaluation and reflection on Porter’s Generic Theory, focusing on its application in the expansion of Egg free cake box in the UK market. It discusses the cost, focus, and differentiation strategies and their impact on organizational effectiveness.

International Entrepreneurship 6GN502
CW2 – Critical Evaluation & Reflection Template
Student No.:
Critical Evaluation
Select and critically evaluate one model, framework or theory which you have used
in CW1.
You will need to include robust, academic references to support your critical
evaluation and demonstrate academic underpinning (eg academic journal articles,
textbooks). Ideally, these sources should not be journalistic or web based, and
should be presented using Harvard referencing.
Use the template below and approx. 750 words.
Model, Framework or Theory to be critically evaluated:
Porter’s Generic Theory
Diagram of Model, Framework or Theory (if appropriate):
Critical Evaluation:
In a market, each and every organization developed with an aim to attain
desired success and growth opportunities by implementing different strategies in
their working practices. Organizational effectiveness can be defined as efficiency
with which a firm is able to meet its target objectives and goals easily. For the

organization, it is very much potential to select one of best theories and practices
that best fit as per the organizational plan and policies. With the help of this,
organization can implement desired modifications in their business practices on
timely basis. It has been analyzed that the Egg free cake box that is one of leading
SMEs of the UK market place aimed to expand their market in potential manner. In
that regards it is very much potential for organization and its researchers to collect
potential knowledge before selecting the one of best strategy and tactics. In context
of Egg free cake box they aimed to expand their market in Italy for remain always
competitive in marketplace.
The researcher suggest that Porter’s generic strategy that based on the three major
aspects that are cost, focus and differentiation that helps to organization in gaining the
desirable goals and objectives (Dimmit, Maxwell and Nesvig, 2019). In respective theory
the cost strategy denotes the choose one of best price that is relatively low in comparison to
the organizational competitors. The another strategy that is focus in which organization
only focus on the specific consumer base after identifying the needs and wants of
consumers in order to serve in one of best manner. The last one strategy is differentiation
that is very much important for organization to gain positive outcomes from their
consumers in which organization add some values that helps to attract the consumers for
purchasing organizational products and services.
In context of Egg free cake box they choose the differentiation strategy by adding
value that is egg free cakes as people are very much aware and respective kind of cakes
rarely found in the market. By using the Indian tradition organization planned to serve the
consumers in one of best manner (Brunstein and et.al., 2019). It has been analyze that
while respective strategy used by the organization it helps to identify oneself and
understand the problem of clients and way to solve in potential manner. Differentiation
strategy also enables to focus on the marketing efforts of the organization in specific niche
market that not only proved beneficial in saving cost but also time to remain competitive in
the marketplace in potential manner. The new concept of organization is to serve Eggfree
cakes in the market of Italy can capture eyes of customers who are more likely to try
experimental food once in a while. Thus, it could be beneficial for them to promote their
unique idea in the market of UK so that customers can be aware about such strategy and
deserts option which are going to available in the market. One another advantage of this
strategy can be in respect of those customers who prefer vegetarian food rather anything
else.
It has been analyze that there are some negative aspects that directly associated
with the respective strategy that chosen by Egg free cake box for expanding their market in
inside the UK to remain competitive in marketplace in potential manner. Sometimes when
organization get specific and build the product accordingly it affect the other potential
buyers too and narrow the market (Satyanarayan and et.al., 2019). Narrow market hinders
the organizational profitability and sustainability. With sometime the consumers not able to
understand the value of respective strategy and it is tough statement for organization to
believe. So it is very potential to select the best one by evaluating its pros and cons to reach
at valid kind of decision in potential manner. In that regards organization have to choose
differentiation strategy as it provides sustainability in the market. Another challenging
aspect of this strategy can be to manage quality and taste of cake without any compromise.
Thus, it is required for organization to pay their maximum attention towards managing
quality of their cakes as much finely as customers are looking for. After implementing
differentiation strategy, firm needs to implement changes in their products and services to
maintain concept of this strategy at desired level.
Italy is basically a tastiest region for food lovers and is the number one
country of having the best food in the world. Major reason behind the food of Italy
is the quality and customers who also admire quality and taste of food. Thus for
Eggfree Cake Box, it can be an opportune to represent their unique idea in the

market of Italy by implementing Differentiation strategy.
References:
Brunstein, J. and et.al., 2019. Sustainability in finance teaching: evaluating levels of
reflection and transformative learning. Social Responsibility Journal.
Dimmit, L., Maxwell, C. and Nesvig, C., 2019. Librarians as critical friends: Developing a
sustainable peer observation process. College & Research Libraries News, 80(4),
p.216.
Satyanarayan, A. and et.al., 2019. Critical reflections on visualization authoring
systems. IEEE transactions on visualization and computer graphics, 26(1), pp.461-
471.
[This part of report worth 20%]

Reflection
Reflect on the following question:
 How has the formative feedback you have received during the module
influenced your approach to learning and how has that feedback helped
you (or not) to apply your international entrepreneurship models,
frameworks and/or theories?
You will need to include robust, academic references to support your reflections and
demonstrate academic underpinning (eg academic journal articles, textbooks).
Ideally, these sources should not be journalistic or web based, and should be
presented using Harvard referencing.
Use the template below and approx. 750 words.
(NB: It is recommended that the 750 words are split relatively evenly across the
What, So What and Now What sections).
What?
Go back over your formative feedback, approaches to learning and international
entrepreneurship experience during the module (positive and/or negative), select areas
to focus on and identify what happened. What academic content underpins your
description? This is the descriptive foundation of your reflection and is a divergent
approach to generate ideas, detail content and reconstruct events.
With the help of this module I could enhance understanding of entrepreneurship and its
related concepts. During the module, I had to work upon various entrepreneurial models
with the help of which I could develop and enhance my analytical skills with the help of
which I can deal with various activities related to expansion of the business in
international market (Twyman and Redding, 2015). To support this various models and
theories are sued such as segmentation, targeting and positioning, along with market
entry options. Various key aspects were used for supporting the learning method with the
help of VAK styles of learning. In addition to this I participated in a group activity and a
presentation with which I could demonstrate understanding of entrepreneurial expansion
in international market.
Apart from this, various sources were used for academic content such as books and
journals with the help of which effective understanding and knowledge can be developed
of various theories related with entrepreneurship. With this an insight for various
required could be identified for effectively undertaking this module also it enabled me to
understand the sequence of the activities related to the concept of entrepreneurship
(Delaney, and Bates, 2015).
(Approx. 250 words)
So What?
Describing your experience is not enough – you need to analyse things in detail from
different angles to try and make sense of your experience and work out why this is
significant. What have you learnt at a deeper level? What do you now understand about
yourself in relation to the issue? How does your experience relate to theory? What does
the formative feedback received mean for your approach to learning and the application
of your international entrepreneurship models, frameworks and/or theories? This is a
convergent approach to analyse your experience from a variety of perspectives.

I believe that with this module I could develop an understanding of various
entrepreneurial models and knowledge of various business operations on international
level. With this detailed insights could be developed as the practically applicability enables
better understanding. Various style of learning can be applied on various cases of various
companies that helped in developing better understanding and analyzing actual situations
faced by them. I could gather effective and appropriate knowledge along with my skills of
working in groups also improved which also make me realize my competence and
capabilities. The experience associated with the module is better and helpful because it
develops practical understanding of various situation, theories and models Setyomurdian
and Subyantoro, 2018).
As per the feedback of the assessment, I found out that I had to improve on various
skills and to work on my learning approach. In addition to this the improvement is
required on the evaluation skills as efficiency to understand the situation is must along
with identification of various theories to be applied on it (Delaney and Bates, 2015).
Therefore, with this feedback I could enhance my ability of applying various models as per
the requirement which is crucial for my psychological, personal, as well as professional
development.
Now What?
Now that you have a better understanding of your experience, what will you do with the
insights gained into formative feedback, your approach to learning and the application of
your international entrepreneurship models, frameworks and/or theories? How will you
be different? Or do things differently? What worked well that you could use again or
adapt in the future?What should you avoid and why? Distil the most relevant lessons and
determine how and where they can be applied.
The formative feedback so provides facilitated me in improving my ability to learn more
and to improve my existing ability. It provided me the direction for future that can reduce
the chance of making mistake on the same factor. Therefore, with this the approaches can
be changed for gathering knowledge so that the experiential learning can be improved.
To favor this feedback is supportive as it allowed me to improve my practical
understanding of various theories and models of entrepreneurship. Participating in
various group activities improved my communication skills as I had to interact with
various people in the groups, teamwork skills improved with which the accomplishment
of the goals and objectives can be made easier. The analysis and evaluation skills
facilitated in breaking down the information and determining their impact on the
company. The practice understanding so developed is more useful than just the
theoretical one as with the better decision making can be facilitated. In future I must take
part in various workshops and training session so that consistent improvement can be
made in understanding and level of knowledge (Twyman,and Redding, 2015).
(Approx. 250 words)
References:
Delaney, G. and Bates, J., 2015. Envisioning the academic library: a reflection on roles,
relevancy and relationships. New review of academic librarianship. 21(1). pp.30-
51.
Setyomurdian, A.N. and Subyantoro, S., 2018. The Development of Learning Material of
Reading Complex Prosedure Text with CLIL Aproach for Vocational High School
Students. Seloka: Jurnal Pendidikan Bahasa dan Sastra Indonesia, 7(2), pp.185-
190.

Twyman, J. and Redding, S., 2015. Personal Competencies/Personalized Learning:
Reflection on Instruction. A Peer-to-Peer Learning and Observation Tool. Council
of Chief State School Officers.
Reflection on Engagement
Please confirm the number of sessions attended between weeks 3 and 11
(max.18). Explain and reflect on any absences.
No of sessions attended between weeks 3 and 11 (max 18)
Explanation of and reflection on any absences:
(Max. 100 words)