International entrepreneurship assignment : Wenzel

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Added on 2021-02-21

International entrepreneurship assignment : Wenzel

Added on 2021-02-21

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INTERNATIONALENTREPRENEURSHIP

Table of ContentsINTRODUCTION...........................................................................................................................................3CW1........................................................................................................................................................3Covered in PPT........................................................................................................................................3CW2........................................................................................................................................................3Critically evaluation of model for enter into new market.......................................................................3CONCLUSION...............................................................................................................................................6REFERENCES................................................................................................................................................8

International entrepreneurship assignment : Wenzel_2

INTRODUCTIONInternational entrepreneurship is an well known approach that defines aboutinternationalization of firms that have strong influence on entrepreneur and chain with networksthat an entrepreneur establish with the foreign country. With help of technological advancementand due to cultural diversity that allowed to new ventures to approach towards foreign marketplace to grab new opportunities to remain always competitive in marketplace by buildingproducts and services as per market demand. This report is based on the Wenzel which is aleader in group methodology with a wide product portfolio in which includes in 3D metrology,computed tomography and optical speed screening and many more. This report is based on theexpansion or new entry strategies by using various models and theories to reach at desirablegoals and objectives in proper way.CW1Covered in PPT.CW2Critically evaluation of model for enter into new market.For an organization while operate at global level they have to plan and coordinate each and every activity in proper way (Zahra, Newey and Li, 2014). there are kinds of strategies to operate at global market and all have their own advantages and disadvantages that affect on the decision making of an organization to choose one of them. In context of Wenzel they aimed to expand in inside and outside of the European union in that inside Hamburg in Germany and outside Benin in south Africa with their existing products to enlarge business opportunities to remain always competitive in marketplace. For that they plan and coordinate the one of best entry strategies to enter in market by critically evaluate their factors that are as follows:From above discussion in which kinds of methods should be elaborated from them Wenzelchoose one of best method that direct exporting.Direct exporting refers to the deliver the products and services directly to their potential consumer base. It can be only possible by delivering regional and oversees consumers after

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