International Entrepreneurship: Case Study of Amancio Ortega

International
Entrepreneurship

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
The motivation to set up the ventures/businesses supported by theories such as: familial
influences, education etc.............................................................................................................1
Apply trait theories here: Are Entrepreneurs born or made?......................................................2
Use effectuation theories by SAVARASTHY............................................................................2
What lessons can we draw from this International Entrepreneur? .............................................3
PART B ...........................................................................................................................................3
International Entrepreneurship theme.........................................................................................3
Course work 2-Literature Review ...................................................................................................5
Growth & development in the international SME......................................................................5
Theoretical frame work to study the growth path of enterprises................................................7
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
International Entrepreneurship is a form of businesses that includes the operations of
multinational companies. Entrepreneurship is the process of calculating risk, innovating ideas,
investing time and money in a vision. With enough success in the home country the next step in
this process is to start operations in a foreign country as well, and hence comes the term
international entrepreneurship (Belitski, 2019). In this report is the case study of Amancio
Ortega, who is a Spanish billionaire with a current net worth of USD 77.8 Billion. He is currently
the second richest man in Europe earning his fortune through his Inditex Group; a multinational
clothing company. In this report an analysis is done on the life events and entrepreneurial carrier
of Amancio Ortega through a secondary review. Included in the report are the motivational
factor, vision, a classification on the basis of effectuation theories and respective lesson from the
story of Amancio Ortega.
MAIN BODY
The motivation to set up the ventures/businesses supported by theories such as: familial
influences, education etc.
Motivation is the process that helps each and every individual enthusiastic about achieving
the goals and objective. It is the motivation that pushes a person to overcome the changes
faced in the path of achieving goals. Every successful entrepreneur in the world has a
remarkable story about the life struggle and business success and Amancio Ortega is no
different. Born in 1936 in a small town of Spain; Busdongo de Arbas in family of a
railway worker, his father. He has to leave the school in a young age of 13 years due to the
uncertainties associated with the job of his father. Due to this unstable early education and
not very fortunate family background, Amancio started working in as a helper in a small
shirt maker shop by the name Gala (Criado-Gomis, Iniesta-Bonillo and Cervera-Taulet,
2018). From here started the entrepreneurship of a business tycoon. In the following years
he worked at several position in the garment and clothing industry and this is where his
fashion sense developed and his entrepreneurship grew. In 1963 he partnered with his
cousins and future wife Rosalia Mera and started a company of his own by the name
Confessuiones Goa, which primarily produces woman's bathrobes. Over the years
Amancio has kept his life private and insisted on only be recognixed by his friends family
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and the people he worked with. In 1975 he opened the first store if Zara in his home-town
La Coruna.
Apply trait theories here: Are Entrepreneurs born or made?
In order to understand the nature of an entrepreneur each and every life-event of that
person is required to answer the question whether entrepreneurs are born with their abilities or
develop in through the life events. In case of Amancio Ortega, officially only 3 interviews were
given by 2012 which makes the analysis unlikely for precision. Amancio's father was a worker
railways and had to constantly make changes in the lifestyle due to the demands of the job. This
uncertainty in the lifestyle of his father routine and lack of the feeling of settlement both forced
and motivated Amancio to start working of his own by a shirt shop (Jafari-Sadeghi, Mahdiraji,
and Dana, 2021). While there are always many characteristics and skills that are learnt in the
process of being an entrepreneur some of the skills are present by birth. Following are some
examples of natural behaviours of Amancio. It is primarily though the genetic and cultural
influence a person is more likely to start a business. Once influenced by the business world a
person can identify opportunities. It is experiences of life which developed a tendency to be self
employed, derived by the will of successful for oneself, friends and family. Amancio Ortega is
very much a made entrepreneur with himself starting a company among is cousins and continued
to make an impact in the market. The top Spanish billionaire kept himself indulged in continuous
expansion and acquiring of other companies under the Inditex group which made him a fortune.
Use effectuation theories by SAVARASTHY
In order to completely understand the mind-set of an entrepreneur and analyse the
business methods and approach Saras Savarthy present a theory. This theory informs describe the
business strategy and decision making skills of an entrepreneur based on the history of decisions
and steps taken in the business world. It includes following categories and types of effectuation
principles to classify and deduce the logical approach of entrepreneurs (Landström and Harirchi,
2018).
Bird in hand: This category of people are derived by making an impact with the
resources available with them.
Lemonade principle: This principle revolves around finding opportunity in every mistake
made.
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