Evaluation of Marketing Mix Strategy for Eggfree Cake Ltd
VerifiedAI Summary
This report evaluates the marketing mix strategy used by Eggfree Cake Ltd for expanding its business in new markets of France and Australia. It discusses the 4Ps of marketing mix and their implementation in both countries. The report also highlights the advantages and criticisms of using marketing mix strategy and suggests the use of primary research for better market understanding. The reflection section discusses the learning outcomes and personal development achieved through the module.