International Entrepreneurship

International Entrepreneurship 1
International Entrepreneurship

International Entrepreneurship 2
Contents
Introduction......................................................................................................................................3
Background of the company............................................................................................................3
The company’s choice of destination country.................................................................................3
Adopted entry mode........................................................................................................................4
Specific issues affecting internationalization..................................................................................5
Theory of internationalization.........................................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

International Entrepreneurship 3
Introduction
Internationalization is the major concept of the business to expand its operation inthe future.
From the economic point of view, it is the process through which business gets more involved in
the international markets (Oparaocha, 2015). Internationalization allows companies to operate its
business in a foreign market besides the domestic markets. This amendment develops new
opportunities for the business. The correct entry mode and effective positioning strategy
facilitate in following in this confronts. However, there are number of companies that pursue
internationalization because domestic markets have grown in an inadequate manner. The reason
behind this is the lack of economic scales and number of developments, which are accessible in
the foreign markets.
The assignment is focused on elaborating the entry mode of the company for which the small and
medium enterprise will be taken. "Empiric Company” will be taken for this assignment in order
to define the specific issues related to internationalization. SME companies have to face number
of issues at the time of enlargement. The discussion regarding the issues in the context of chosen
company will be taken in order to elaborate difficulties to reach at international level by the
company.
Background of the company
Empiric is one of the major fastest growing technologies and revolution recruitment agency’s
specializing in cloud, data and digital. The company was founded in 2005, and in 2009 the
company was ranked at 3rd position by The Sunday Times Fast Track 100 by Virgin in the UK.
The company put lots of effort into making things adequately in which the company provides

International Entrepreneurship 4
services related to recruitment to those businesses that are looking for both contract and
permanent professionals. There are 250 employees in the company who work under specific
hierarchy organizational structure (Empiric, e.d.). It has been found that the company is being
selected for best small employer at the NORA Awards in 2014. In 2018, the company got
awarded 2 Star best companies.
The company’s choice of destination country
Empiric Company hasexpanded its business in the United States and Europeso that they can
provide technology staffing services to the people of both countries. Due to its expansion the
company is able to stand with its competitors on the international level.The company was
founded in 2005 and after Brexit, the operation of the business is still carrying on in Europe’s
different places. In the context of Europe’s politics, the dealing power of Europe is great with
constantly evolving politics. The current politics of Europe can be observed back to historical
events within Europe. The economy condition of Europe is huge at present and it is considered
as the richest region in the form of assets. There are five countries in Europe that have ranked on
the fifth position in GDP. In Europe, the company has offices in Sweden, Hungary and Norway.
The company has expanded its operation in the United States as well and in the context of this
country, it has been found that the scope of the business in the US is huge. The GDP of the USA
is around $16.760 trillion that is largest economy in the world. It is the country that has been
leading in adapting the latest technology (Empiric, e.d). The politic system of USA is remarkable
due to an effective democratic setup. An outstanding position of USA can lead Empiric to get
outstanding growth in the future. The office of the USA of the company is situated in New York.
The company has effectively focused on the client base in the US community that cover starts-up