International Expansion of Coles

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International business

Contents
Introduction............................................................................................................................................3
Current news of Canada.........................................................................................................................3
International relation between Australia and Canada............................................................................4
Pestle Analysis.......................................................................................................................................4
Risk faced by Canada............................................................................................................................6
Recommendation...................................................................................................................................7
Conclusion.............................................................................................................................................7
References..............................................................................................................................................8

Introduction
This report will brings out a discussion on international expansion of Coles in Canada.
Therefore, this report has been analyzing the market of Canada so that it can find the potential of
the market and Coles can derive greater profits by taking the advantage free trade opportunities
of Canada to enter the Australian supermarket (Shin, Kalayci, Haque, Doiron, Jovic, Burr, and
Stieb, 2018). Coles is an Australian supermarket with the employee base of 112298. Operating
income of AUD $1.414 billion and total assets of A$21.644 billion. This report considers
PESTLE analysis, current news regarding Canada, risk when operating in Canada, potentials of
the country, recommendation to the country to make it potential so that its international trade
policies can be improved (Gong, M., Li, X. and Bassi, A., 2018).
Current news of Canada
Latest update related to Canada immigration that has been increasing the population at the fast
rate. This has led to reversing of population and other labor decline caused to other provinces.
The country focuses on immigration that has been combined with the number of residents who
are leaving other countries and moving to Canada (Australian high commission, 2019). Canada
have been focusing on intensive endeavor so that it could attract and retain the skilled workers
from other provinces. Recently, the government in 2018 has undertaken specific programs in
order to target workers in Federal skills trade class that further open the certification of the
qualification, which will prove to work in the trade occupation in the Canada and its eligibility to
offer employment (Australian high commission, 2019).